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CommonHealth and Pedagogue Solutions Partner to Offer e-Learning Systems.


Business/Technology Editors

PARSIPPANY, N.J.--(BUSINESS WIRE)--Dec. 7, 2000

Healthcare-Communications Giant Forms Strategic Alliance With

Leading Software-Solutions Company to Provide e-Learning

Opportunities

CommonHealth (www.commonhealth.com) today announced a strategic alliance with Pedagogue Solutions (www.pedagogue.com), an e-learning company dedicated to health care. The companies will partner to develop knowledge-sharing systems aimed at providing pharmaceutical brand teams and sales forces with a strategic marketing advantage.

CommonHealth, the world's leading healthcare-communications resource, is a WPP Group WPP Group plc (LSE: WPP) (NASDAQ: WPPGY), based in London, United Kingdom, is one of the world's largest communications services groups (and one of the big six advertising holding companies, the others being Omnicom, Interpublic, Publicis, Dentsu and Havas) employing  (LSE LSE - Language Sensitive Editor :WPPL WPPL White Plains Public Library (New York)
WPPL Wireless Point to Point Link
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.L; NASDAQ/ADR:WPPGY) company.

Pedagogue Solutions, formerly Formal Systems, Inc., is a pioneer in the development of Web-based training and testing systems that have become the standard at many top pharmaceutical companies.

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 Stacey Singer, chief innovation officer at CommonHealth, the two companies will work together to "create better and faster communication between the brand team and sales force. Training materials, background information,

sales direction, news and other resources that enable sales representatives to be up to the minute and well prepared will be readily available to them -- anytime, anywhere, via Web-based technology," Ms. Singer added.

"The adoption rate of e-learning by major corporations has accelerated dramatically, and we have worked closely with early pioneers in the pharmaceutical vertical," said Steven Just, Ed.D., president of Pedagogue Solutions. "Having already developed a virtual university platform and many interactive product learning resources, Pedagogue Solutions has deep experience in creating sophisticated e-learning environments that target sales forces."

Commenting on the synergy The enhanced result of two or more people, groups or organizations working together. In other words, one and one equals three! It comes from the Greek "synergia," which means joint work and cooperative action.  of the alliance, Dr. Just added, "The two companies are highly complementary. Current and new clients of both companies can now draw on the strategic marketing expertise of the CommonHealth companies while also benefiting from Pedagogue's technological prowess PROWESS Infectious disease A clinical trial–Recombinant Human Activated Protein C [Zovant] Worldwide Evaluation in Severe Sepsis ."

"Given that the number of sales representatives has been increasing -- there are 20 percent more today than two years ago -- while the number of healthcare professionals remains relatively stable, it is increasingly important that the information being delivered is timely, relevant and credible," CommonHealth's Ms. Singer noted. "This new alliance will give sales forces, and the brands they represent, a significant leg up."

The alliance with Pedagogue is the latest in a series of partnerships CommonHealth has forged with interactive-services companies. Most recently, on September 21, CommonHealth announced it had entered into an alliance with Medical Broadcasting Company Noun 1. broadcasting company - a company that manages tv or radio stations
company - an institution created to conduct business; "he only invests in large well-established companies"; "he started the company in his garage"
 (MBC (Multimedia Benchmark Committee) A graphics benchmark that provides MPEG-2 and other tests. See GPC. ), the largest independent provider of digital-marketing solutions to the pharmaceutical and healthcare industries.

CommonHealth comprises Adient, CommonHealth Australia, CommonHealth Europe, CommonHealth Kyowa, EinsonHealth, Enterprise IG Health, Gowers Advertising, Health Learning Systems, the Hill and Knowlton Health and Pharmaceutical Practice, MBS/Vox, MD&A/Salud, Noesis Healthcare Interactions, OZM Group, ProCom International, The Conectics Group, The Quantum Group In mathematics and theoretical physics, quantum groups are certain noncommutative algebras that first appeared in the theory of quantum integrable systems, and which were then formalized by Vladimir Drinfel'd and Michio Jimbo. , The Xchange Group and Thomas Ferguson Associates.

CommonHealth also has partnerships with the following companies: CIA CIA: see Central Intelligence Agency.


(1) (Confidentiality Integrity Authentication) The three important concerns with regards to information security. Encryption is used to provide confidentiality (privacy, secrecy).
 Medianetwork, Medical Broadcasting Company (MBC), Ogilvy Healthcare Network/China and SoftWatch.

Headquartered in Princeton, N.J., Pedagogue Solutions has been developing interactive e-healthcare solutions for over 15 years with an emphasis on the pharmaceutical market. Among the many pharmaceutical clients served by Pedagogue Solutions are Wyeth-Ayerst Pharmaceuticals, Bristol-Myers Squibb Bristol-Myers Squibb (NYSE: BMY), colloquially referred to as BMS, is a pharmaceutical corporation, formed by a 1989 merger between pharmaceutical companies Bristol-Myers Company, founded in 1887 by William McLaren Bristol and John Ripley Myers in Clinton, NY (both were  and Pfizer Pharmaceuticals.
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Publication:Business Wire
Date:Dec 7, 2000
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