CommonHealth's Quantum Group Honored with Prestigious EFFIE Award.PARSIPPANY, N.J. -- CommonHealth today announced that The Quantum Group, its agency dedicated exclusively to building consumer healthcare brands, was recognized for creative excellence and superior marketing results at the 2004 EFFIE Awards Gala held on June 8 in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . CommonHealth (www.commonhealth.com) is the world's leading healthcare-communications resource and a WPP Group (LSE LSE - Language Sensitive Editor : WPPL WPPL White Plains Public Library (New York) WPPL Wireless Point to Point Link WPPL Welding Performance Proficiency Log .L; NASDAQ/ADR: WPPGY; www.wpp WPP Wire & Plastic Product PLC WPP World Press Photo WPP Web Presence Provider WPP Wolf Pack Productions (anime fan subbing group) WPP Witness Protection Program WPP Wireless Packet Platform WPP Work Package Planning .com) company. The Quantum Group was awarded a Silver EFFIE in the Medical Services category for its integrated communications campaign for Myriad Genetics, Inc. titled, "Be Ready Against Cancer," developed to increase awareness of hereditary breast and ovarian cancers and convince appropriate women to be tested with Myriad's BRACAnalysis. Quantum's campaign for BRACAnalysis was the first direct-to-consumer marketing program for a genetic test. The New York American Marketing Association The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. introduced the EFFIE Awards in 1968. It is the only national award to recognize creative achievement in meeting and exceeding advertising objectives. As such, it honors the "real world" work of the agency/client partnerships that create, manage and build brands that have become a part of the American landscape. For more information about the EFFIE, please visit www.effie.org. CommonHealth comprises The Quantum Group, Thomas Ferguson Associates, Adient, Noesis Healthcare Interactions, Carbon Healthcare Communications, The Xchange Group, Solara, Health Learning Systems, ProCom International, The Conectics Group, Qi Interactive, MBS/Vox, Enterprise IG Health, EinsonHealth, MD/Salud, Shire Health New York, CommonHealth Europe, CommonHealth Australia and CommonHealth Kyowa. CommonHealth also has partnerships with the following companies: Ogilvy Healthcare Network, Media Marketing Solutions, Medical Broadcasting Company (MBC (Multimedia Benchmark Committee) A graphics benchmark that provides MPEG-2 and other tests. See GPC. ) and PDI. |
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