Commission Junction Leads Growth in Name Brand Online Advertising.Business Editors SANTA BARBARA Santa Barbara (săn'tə bär`brə, –bərə), city (1990 pop. 85,571), seat of Santa Barbara co., S Calif., on the Pacific Ocean; inc. 1850. , Calif.--(BUSINESS WIRE)--June 6, 2002 Commission Junction Commission Junction is an online advertising company owned by ValueClick. They are specifically in the affiliate marketing industry. Commission Junction is the largest affiliate network in north America, powering almost 50% of the top 500 web retailers affiliate marketing (www.cj.com) announced it has achieved the position as the network of choice for name-brand online advertisers. Over the last six months, Commission Junction has attracted significantly more name brand advertisers to its network than any other competitor. Recently joining the Commission Junction network are New Line Cinema, KBToys, MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). , Major League Baseball "MLB" and "Major Leagues" redirect here. For other uses, see MLB (disambiguation) and Major Leagues (disambiguation). Major League Baseball (MLB) is the highest level of play in North American professional baseball. Advanced Media, The New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Times, and C2it by Citibank, in addition to many others. Concurrently, top publishing sites such as Hewlett Packard, Prodigy An online information service that provides access to the Internet, e-mail and a variety of databases. Launched in 1988, Prodigy was the first consumer-oriented online service in the U.S. , and Earthlink have been attracted to Commission Junction. Third Party Endorsements The New York Times uses Commission Junction and leading performance marketing agency NETexponent to increase online subscriptions for the newspaper. "Protecting brand integrity online has become increasingly important to our clients. Commission Junction has been a valuable asset in strengthening our quality assurance safeguards for The New York Times, allowing us to focus on growing and optimizing results," said Peter Figueredo, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and co-founder of NETexponent. As the world's largest interactive agency, Carat Interactive has been working with Commission Junction for more than a year and has introduced such name brands as Jenny Craig Jenny Craig (born Genevieve Guidroz in 1932 in Berwick, Louisiana) is an American weight loss guru who founded Jenny Craig, Inc. Raised in New Orleans, Genevieve Guidroz married Australian Sidney H. Craig. and Market Facts into the network. Tom Henell, Carat Interactive senior vice president remarked, "Our performance marketing programs with Commission Junction have exceeded our expectations. Working with a third-party provider with a large base of quality Web publishers enables us to quickly deliver large-scale campaigns and guarantee measurable results for our clients." Prodigy, a top destination site that serves 3.5 million subscribers, joined Commission Junction in November 2001. Through relationships with Commission Junction advertisers, Prodigy saw its profits increase significantly during the first quarter of 2002. Elizabeth Pagel, E-commerce manager at Prodigy remarked, "Commission Junction's easy-to-use system and quality advertisers played a huge role in this improvement." Quality Network Leads to Increased Market Share Beginning mid-year 2001, Commission Junction launched an initiative to evolve its broad based affiliate marketing Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts. network to focus on premium pay-for-performance relationships. To support this effort, the company launched the Open Marketplace, which identifies and segments quality advertisers and publishers in the network, and publishes performance information to all of them. Also, prospective clients were required to meet prescribed criteria prior to acceptance into the network. The company continued to see increased market share as a higher proportion of brand name companies benefited from the network's offerings. Monitoring of customer growth in the performance-based segment showed that 60 percent of all advertisers who joined a pay-for-performance network from October 2001 through March 2002 were with Commission Junction. Of identified name brand advertisers in the group, over 40 percent were Commission Junction clients. This increase in market share reflects a sustainable growth trend over the six-month period. "The current numbers validate our decision to focus on building a quality network. We are extremely gratified grat·i·fy tr.v. grat·i·fied, grat·i·fy·ing, grat·i·fies 1. To please or satisfy: His achievement gratified his father. See Synonyms at please. 2. to see our marketing strategy come to fruition so quickly. We have seen consistent revenue growth at a time when some of our competitors are reporting declining numbers," said Jeff Pullen, president of Commission Junction. "We expect to be the premier network for transforming online advertising into sales for the advertisers and into revenue for our publishers. Well selected, high quality companies make this happen." About Commission Junction Commission Junction, the largest pay-for-performance advertising network, allows online advertisers to acquire more customers and online publishers to earn the most revenue from their audience. By publishing payment and conversion statistics on advertisers, publishers, and ads within its network, Commission Junction offers the first open marketplace for online advertising. Both advertisers and publishers can quickly gauge the quality and potential of each relationship, allowing them to maximize performance of their online advertising campaigns. Commission Junction acts as a trusted third party In cryptography, a trusted third party (TTP) is an entity which facilitates interactions between two parties who both trust the third party; they use this trust to secure their own interactions. TTPs are common in cryptographic protocols, for example, a certificate authority (CA). managing the network, tracking and reporting on the ads in real time, and handling monthly commission payments to network members. The company serves billions of impressions monthly, ranking it among the largest ad networks in the world. Clients include leading online marketers eBay, Capital One, Global Sports, MSN(R) and USA TODAY USA Today National U.S. daily general-interest newspaper, the first of its kind. Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s. . Commission Junction is headquartered in Santa Barbara, Calif., with offices in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , New York and London. For additional information, visit www.cj.com or call 800/761-1072. |
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