Commission Junction Launches in France; Performance Marketing Solutions Provider Continues European Expansion through French Version of Global Network Service.

SANTA BARBARA, Calif. -- ValueClick, Inc.'s (Nasdaq:VCLK) Commission Junction, a provider of advanced online performance marketing solutions, today announced the expansion of its operations into France. The launch of Commission Junction in France secures a presence for ValueClick in the country's affiliate marketing space and demonstrates its commitment to European expansion. ValueClick already has three other business units operating in France: ValueClick Media, Mediaplex, and Pricerunner.fr.

Commission Junction's entry into the French market supports its global network initiative, which has included successful launches into Germany (November 2004) and the UK (December 2001). With the online commerce market in Europe expected to grow from EUR 29 billion in 2003 to EUR 117 billion in 2009 and with an expected 61 percent of European Internet users buying online by 2009 (Jupiter Research, December 2004), Commission Junction's new entry into Europe's second largest economy will enable the company to further capitalize on the significant e-commerce opportunities in the European market.

Launching with well-known advertisers such as LuckySurf, Meetic, PlaneteDiscount and Usafis, Commission Junction's presence in France enables its clients worldwide to take advantage of new opportunities for creating partnerships with French advertisers. The French language interface allows French, Belgian and Canadian advertisers and publishers to navigate throughout the CJ Account Manager(TM) in their native language and currencies. A centralized client services team has been set up in ValueClick's Paris office to serve France and Belgium. Canadian clients will continue to be supported by Commission Junction's offices in the United States.

"Europe is a key growth market for ValueClick. Commission Junction's entry into France reinforces our commitment to drive new revenue opportunities for our clients through global expansion," said Tom Vadnais, senior vice president, Commission Junction and Mediaplex. "By opening the CJ Marketplace to French-speaking advertisers and publishers, we've increased the potential for innovative performance-based relationships across multi-national boundaries."

About ValueClick

ValueClick, Inc. (Nasdaq:VCLK) is the single-source provider of media, technology and related services that enable advertisers, agencies and publishers to reach consumers in all major online marketing channels, through our three business units:

--ValueClick Media (http://media.valueclick.com) provides brand advertising, direct marketing and search solutions for advertisers, agencies and publishers. Through its ValueClick Brand, ValueClick Direct and ValueClick Search groups, ValueClick Media offers marketers a wide range of distribution methods, including web-based advertising, co-registration, pay-per-click search, and a variety of email marketing options.

ValueClick Media also includes Pricerunner.com (www.pricerunner.com), a leading provider of online comparison shopping services.

--Commission Junction (www.cj.com) provides advanced performance marketing solutions that help marketers increase online leads and sales. By facilitating strategic relationships between advertisers and publishers, Commission Junction leverages its proven expertise in affiliate marketing and search marketing to drive measurable results for its clients.

--Mediaplex (www.mediaplex.com) provides technology and services that help advertisers, agencies and website publishers manage their online advertising and permission-based email campaigns. Additionally, Mediaplex provides the AdVault suite of software and services that help advertising agencies and other companies operate their businesses more efficiently, through effective agency management, media management, and content management solutions.

For more information, please visit www.valueclick.com.

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K filed on March 31, 2005, recent quarterly reports on Form 10-Q and current reports on Form 8-K. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.