Commission Junction Launches Publisher Initiative Designed To Increase CPA Advertising Revenue.

Business Editors

AD:TECH San Francisco 2003

SANTA BARBARA, Calif.--(BUSINESS WIRE)--June 17, 2003

Publishers Able to Search Specific Ad

Types, Promote Business Models and Include Email Ad Campaigns

Commission Junction (www.cj.com), a leader in pay-for-performance marketing, announced today at AD:TECH San Francisco the launch of a publisher initiative to enhance capabilities and revenue potential from CPA (cost-per-acquisition) advertising offers. The publisher initiative works in concert with the recent Account Manager 6.0 release, which helps online marketers locate and develop partnerships.

Four main components of the publisher initiative include the ability for publishers to:

-- Promote to advertisers their specific marketing methods

-- Locate CPA offers designed for email campaigns

-- Search for specific ad types that will interest targeted

audiences

-- Easily reconcile aggregate commission payments

"Commission Junction is creating new solutions to maximize the revenue publishers receive from advertising as they diversify their business models and ad promotions," said Elizabeth Cholawsky, senior vice president of marketing and product development at Commission Junction. "The features of our new publisher initiative create more opportunities for our publishers to locate the best offers for their ad space and to enter into the best relationships for their business model, ultimately achieving greater success with CPA ads."

The new solution gives publishers the capability to display their unique business models and promotional methods to advertisers. These business models, such as search marketing, Web content, software, or email marketing, will now be prominently shown within the network interface, called the Account Manager. Along with Commission Junction's unique open marketplace metrics, such as EPC (average earnings per 100 clicks), this feature helps advertisers make informed decisions when recruiting publishers, as well as more effectively develop and optimize their ad creative to suit their publishers' needs.

To facilitate a growing number of email marketers, Commission Junction has also created a new email link type that enables publishers to locate CPA offers created specifically for email campaigns and track their results along with the other advertisers and ads they promote. This feature complements the recently announced partnership with Topica, a leader in email publishing solutions, to promote responsible email practices.

"In conjunction with our email educational resources, Commission Junction is making it easy for publishers to effectively target consumers with the right ads," said Anna Zornosa, president and CEO of Topica.

In addition, Commission Junction expanded network search capabilities to help publishers locate advertisers and specific ad types that are most appropriate for their ad space and audience. Publishers can now search for ads that are tied to specific consumer interests or promotions, including: sales, coupons, free shipping or popular products. To accommodate the growth of its publisher base worldwide, Commission Junction has also enabled publishers to search for advertisers and ads by language, country and serviceable area. With these new search features, publishers can easily find offers that will provide more value to their audience, increasing the loyalty of their visitors and their conversion rates.

Another added enhancement of the publisher initiative provides publishers with comprehensive payment status information, resulting in more up-to-date account information and better account management. Publishers can closely track income from high-performing advertisers and identify relationships that may need revaluation or adjustments.

About Commission Junction

Commission Junction, a leader in pay-for-performance marketing, delivers advanced solutions that facilitate strategic online relationships between advertisers and publishers, driving accountable results for each client. By publishing performance metrics on advertisers, publishers, and ads within its network and leveraging its own expertise in online marketing through service, education and promotion, Commission Junction creates an open marketplace of low risk and high reward for its clients. The company serves billions of impressions monthly, ranking it among the largest ad networks in the world. Clients include leading online marketers eBay, MSN(R), and USA TODAY. Commission Junction is headquartered in Santa Barbara, Calif., with offices in San Francisco, New York and London. For additional information, visit www.cj.com or call 800/761-1072.