Commission Junction Launches Open Marketplace for Pay-For-Performance Advertising.Business Editors SANTA BARBARA Santa Barbara (săn'tə bär`brə, –bərə), city (1990 pop. 85,571), seat of Santa Barbara co., S Calif., on the Pacific Ocean; inc. 1850. , Calif.--(BUSINESS WIRE)--July 11, 2001 Performance Metrics Performance metrics are measures of an organizations activities and performance. Performance metrics should support a range of stakeholder needs from customers, shareholders to employees [1]. on Advertisers, Publishers & Ads Respond to the Lack of Accountability in CPM (1) (Critical Path Method) A project management planning and control technique implemented on computers. The critical path is the series of activities and tasks in the project that have no built-in slack time. Advertising Model In a move that makes pay-for-performance advertising truly measurable, Commission Junction Commission Junction is an online advertising company owned by ValueClick. They are specifically in the affiliate marketing industry. Commission Junction is the largest affiliate network in north America, powering almost 50% of the top 500 web retailers affiliate marketing (www.cj.com) has begun publishing payment and conversion statistics on all advertisers, publishers and ads in its network. By publishing these metrics, Commission Junction has created the Web's first open marketplace for pay-for-performance advertising, where advertisers and publishers have a visible benchmark of the performance and effectiveness of every ad at converting visitors into revenue. "We have put significant effort into pioneering the mechanism for providing measurable results to advertisers and publishers using the pay-for-performance model," said Lex See yacc. 1. (tool) Lex - A lexical analyser generator for Unix and its input language. There is a GNU version called flex and a version written in, and outputting, SML/NJ called ML-lex. Sisney, Commission Junction CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and co-founder. "These simple, straightforward metrics will have an immediate impact on our client's ability to advertise smarter and acquire more customers. The CPM advertising model just cannot provide this type of accountability." Creating an open marketplace where cost per action rates are set by market forces, not negotiating skills, lets both advertisers and publishers make informed decisions about advertising partnerships. Both sides can see whether an online ad is succeeding or failing and access the trends and tools necessary to make intelligent decisions about the purchase and placement of pay-for-performance advertising. Commission Junction currently serves more than 6 billion impressions per month, ranking it among the largest ad networks in the world and the only one operating entirely on a pay-for-performance basis. The primary metric Commission The Metric Commission, formally the Preparatory Commission for the Conversion to the Metric System was a Canadian government agency established by the federal government in 1971 to facilitate Canada's conversion to the Metric system from the Imperial system of weights and Junction is publishing for advertisers, publishers and individual ads is EPC (1) (Entertainment PC) See HTPC. (2) (Electronic Product Code) A standard code for RFID tags administered by EPCglobal Inc. (www.epcglobalinc.org). , the average earnings per one hundred clicks. EPC shows an advertiser's ability to convert visitors to revenue and a publisher's potential success in generating commissions. Additionally, the Network Earnings ranking will show where an advertiser or publisher ranks relative to the network based on the volume of commissions paid or commissions earned, respectively. In the open marketplace, publishers will be able to quickly search, find and place the most productive ads on their Web site to get the most revenue possible from their audience -- eliminating the guesswork previously associated with pay-for-performance advertising. As a result, advertisers will receive more sales and leads on a pay-for-performance basis and have a new tool to measure the true effectiveness of their advertising. "We have essentially turned on the lights for the online advertising industry," added Sisney. "Advertisers and publishers have been fumbling around in the dark, unsure about fair pricing and measurable results. Now Commission Junction has illuminated the information that allows both sides to make informed decisions. This provides an efficient and effective way for our clients to manage their advertising campaigns, something that had previously been missing in this industry." About Commission Junction Commission Junction, the largest pay-for-performance advertising network, allows online advertisers to acquire more customers and online publishers to earn the most revenue from their audience. By publishing payment and conversion statistics on advertisers, publishers and ads within its network, Commission Junction offers the first open marketplace for online advertising. Both advertisers and publishers can quickly gauge the quality and potential of each relationship, allowing them to maximize performance of their online advertising campaigns. Commission Junction acts as a trusted third party In cryptography, a trusted third party (TTP) is an entity which facilitates interactions between two parties who both trust the third party; they use this trust to secure their own interactions. TTPs are common in cryptographic protocols, for example, a certificate authority (CA). managing the network, tracking and reporting on the ads in real time, and handling monthly commission payments to network members. The company serves more than 6 billion impressions per month, ranking it among the largest ad networks in the world and the only one operating entirely on a pay-for-performance basis. Clients include leading online marketers eBay, Capital One, NextCard and The New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Times. Commission Junction is headquartered in Santa Barbara, Calif., with offices in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , New York and London. For additional information, visit www.cj.com or call 800/761-1072. |
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