Commission Junction Launches Enhancement to BFAST Solution; BFAST Web 2.0 Streamlines Daily Management of Affiliate Marketing Programs.

Business Editors/High-Tech Writers

SANTA BARBARA, Calif.--(BUSINESS WIRE)--April 19, 2004

Commission Junction, provider of advanced online performance-based marketing solutions, and a ValueClick (Nasdaq:VCLK) company, today announced the launch of BFAST(R) Web 2.0, an enhanced version of its BFAST solution that combines proven partner management expertise with advanced affiliate marketing functionality. BFAST Web 2.0 simplifies and streamlines the management of affiliate marketing programs by providing advanced Web-based management tools that enable advertisers to build, track, manage and analyze all of their online relationships. The enhanced BFAST solution is part of Commission Junction's broad suite of online marketing solutions that incorporate advanced technology, marketing expertise and quality ad networks to drive measurable results for clients on a pay-for-performance basis.

BFAST Web 2.0 helps advertisers manage their affiliate programs more effectively through an intuitive Web interface that consolidates the most useful features for daily operations. New and improved management tools give advertisers better insight into program performance, allowing them to focus efforts on the campaigns and publishers that are most successful.

The BFAST Web 2.0 solution includes the following enhancements:

Simplified Payment Processing: A streamlined user interface reduces the steps required for payment processing making it easier for advertisers to issue payments to publishers accurately and on time.

Enhanced Reporting: Improved reporting tools provide a single, comprehensive view of all transaction and link performance data, enabling advertisers to retrieve and manage performance data quickly and easily.

Link Management: Enhanced linking functionality allows advertisers to browse, add and edit publisher links via the Web, simplifying the creation, distribution and management of ad creatives.

Email Messaging: A new one-to-one messaging feature enables advertisers to send email to individual publishers directly from the Web interface, reducing time and error in communications.

BFAST Web 2.0 is part of Commission Junction's suite of affiliate marketing solutions for advertisers and publishers that includes CJ Access, CJ Vantage, CJ Marketplace and BFAST Partner Gateway.

"The launch of an enhanced version of BFAST demonstrates our commitment towards the BFAST solution and our BFAST clients. As with every solution in our affiliate marketing suite, ensuring the success of our clients remains a top priority as we continue to improve our offerings and integrate our technologies into a single collaboration platform," said Jeff Pullen, general manager, Commission Junction. "With BFAST Web 2.0's technically-advanced, Web-based tools, we've made it even easier for advertisers using the BFAST solution to oversee and increase the effectiveness of their affiliate programs, and ultimately drive success."

About ValueClick

ValueClick, Inc. (Nasdaq:VCLK) is the single-source provider of media, technology and related services that enable advertisers, agencies and publishers to reach consumers in all major online marketing channels, through our four business units:

-- ValueClick Media (http://media.valueclick.com) provides a wide

range of online marketing solutions -- including Web

Marketing, Email Marketing, Lead Generation Marketing, and

Search Marketing -- to create awareness, build brands, deliver

targeted visitors, generate leads, drive sales, and grow

customer relationships.

-- Commission Junction (www.cj.com) provides advanced performance

marketing solutions that help marketers increase online leads

and sales. By facilitating strategic relationships between

advertisers and publishers, Commission Junction leverages its

proven expertise in affiliate marketing and search marketing

to drive measurable results for its clients.

-- Mediaplex (www.mediaplex.com) provides technology and services

that help advertisers, agencies and Web site publishers manage

their online advertising and permission-based email campaigns.

-- AdWare (www.adware.com) provides software and services that

help advertising agencies and other companies operate their

businesses more efficiently, through effective agency

management, media management, and content management.

For more information, please visit www.valueclick.com.

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K filed on March 15, 2004, recent quarterly reports on Form 10-Q and current reports on Form 8-K. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.