Commission Junction Launches Cutting-Edge Tracking Technology for Affiliate Marketing Industry; Innovative Track4 System Does Not Require Software Installation.Business Editors SANTA BARBARA Santa Barbara (săn'tə bär`brə, –bərə), city (1990 pop. 85,571), seat of Santa Barbara co., S Calif., on the Pacific Ocean; inc. 1850. , Calif.--(BUSINESS WIRE)--Dec. 20, 1999 Commission Junction Commission Junction is an online advertising company owned by ValueClick. They are specifically in the affiliate marketing industry. Commission Junction is the largest affiliate network in north America, powering almost 50% of the top 500 web retailers affiliate marketing , the world's largest Web-based affiliate marketing Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts. network, today announced the release of Track4(TM), a proprietary, Web-based, real-time tracking system that requires no software installation. Seamlessly integrated into the Commission Junction network, Track4 provides retailers and affiliates with accurate tracking and reporting of commissions and sales, and the ability to adapt affiliate programs in real-time for maximum success. The technology is the most reliable and highest performing tracking server in the affiliate marketing industry. "Track4 is a powerful new tool for Web-based companies," said Lex See yacc. 1. (tool) Lex - A lexical analyser generator for Unix and its input language. There is a GNU version called flex and a version written in, and outputting, SML/NJ called ML-lex. Sisney, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Commission Junction. "Because it exists in real-time, retailers and affiliates can now more quickly adapt their affiliate marketing programs at a moment's notice, allowing them to better compete in today's rapidly changing Internet universe." The robust Track4 system can track and report up to 50 billion ads per month over the Commission Junction network, with a choice of over 100 customized real-time reports. The broad selection of reports allows retailers to view affiliate performance in chosen categories more quickly, resulting in more and better opportunities to reward successful affiliates and to optimize and manage links for higher click-through and conversion rates. Conversely con·verse 1 intr.v. con·versed, con·vers·ing, con·vers·es 1. To engage in a spoken exchange of thoughts, ideas, or feelings; talk. See Synonyms at speak. 2. , the customized reports allow affiliates to more quickly adapt underperforming programs and to determine current commissions at-a-glance. Commission Junction's proprietary Track4 system provides every Commission Junction member with a customizable, compact link format that is easy to install, use, maintain and optimize -- facilitating fast and reliable tracking of all e-commerce transactions. Track4 is the latest example of how Commission Junction has transformed affiliate marketing from complicated commission-generating software into an easy-to-use Web-based service. Other Commission Junction features that simplify the affiliate marketing process for retailers and affiliates alike include one monthly paycheck that consolidates all retailer payments, and one interface, I.D. and password that provides direct access to every retailer and management of all tracking and reporting. "Affiliates comprise the most effective sales force for any online retailer," added Sisney. "From this perspective, we believe that the battle for affiliate marketing leadership will be won and lost with the affiliate. We have tailored our program to provide affiliates with the superior service, tools, information and incentives they need to be successful, which in turn, will create success for our retailers. No one else in the industry is doing this, for the simple reason that no one else can." About Commission Junction Commission Junction is the pioneer and leader of Web-based affiliate marketing networks. As a trusted third party In cryptography, a trusted third party (TTP) is an entity which facilitates interactions between two parties who both trust the third party; they use this trust to secure their own interactions. TTPs are common in cryptographic protocols, for example, a certificate authority (CA). , the company manages the relationship where affiliates earn commissions by serving as an online retailer's virtual sales force, while attracting customers, sales, click-throughs and brand awareness for the retailer. Commission Junction pays affiliates commissions when customer referrals to retailers result in measurable actions, such as requests for more information, subscriptions or purchases. The company also provides real-time tracking and reporting of sales and commissions, superior customer service and education for its affiliate/retailer membership. Through its unique "EnContext" advertising philosophy, the company is committed to more effective online advertising through contextual selling, where affiliates embed em·bed also im·bed v. em·bed·ded, em·bed·ding, em·beds v.tr. 1. To fix firmly in a surrounding mass: embed a post in concrete; fossils embedded in shale. retailer images into and around their content, rather than simply placing banner ads A graphic image used on Web sites to advertise a product or service. Banner ads come in numerous sizes, but are often rectangles 460 pixels wide by 60 pixels high. Also 460 x 55 and 392 x 72 sizes are commonly used. . Launched in November 1998, Commission Junction manages online advertising relationships between more than 340 quality retailers, including Tower Records, PC Flowers & Gifts and Fingerhut Companies Inc., and more than 70,000 content sites, such as Ask Jeeves Noun 1. Ask Jeeves - a widely used search engine accepting plain English questions or phrases or terms trademark - a formally registered symbol identifying the manufacturer or distributor of a product and Infospace. The privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. has 60 employees and has headquarters in Santa Barbara, Calif. Commission Junction can be reached on the Web at http://www.cj.com or by telephone at 800/761-1072. |
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