Commission Junction's CJ Search Service Exceeds Clients' Performance Goals; Bealls Department Store and Brooks Brothers Leverage Commission Junction's Search Expertise.Business Editors SANTA BARBARA Santa Barbara (săn'tə bär`brə, –bərə), city (1990 pop. 85,571), seat of Santa Barbara co., S Calif., on the Pacific Ocean; inc. 1850. , Calif.--(BUSINESS WIRE)--May 25, 2004 Commission Junction Commission Junction is an online advertising company owned by ValueClick. They are specifically in the affiliate marketing industry. Commission Junction is the largest affiliate network in north America, powering almost 50% of the top 500 web retailers affiliate marketing , a provider of advanced online performance-based marketing solutions and a ValueClick, Inc. (Nasdaq:VCLK VCLK Video Clock VCLK Virtual Clock VCLK Value Click ) company, announced that Bealls Department Store and Brooks Brothers Brooks Brothers is the oldest surviving men's clothier in the United States, founded in 1818. The privately owned company is owned by Retail Brand Alliance, a spinoff of Luxottica, and is headquartered on Madison Avenue in New York City. have exceeded their initial sales goals since signing on with Commission Junction's CJ Search(TM). The CJ Search solution is a managed search service that combines Commission Junction's expertise in maximizing the return on investment for online marketing campaigns with the search experience of one of the largest online publisher networks. Since joining the CJ Search service, both Bealls Department Store and Brooks Brothers have benefited from the comprehensive solution and increased their budgets for search marketing with Commission Junction. Bealls Department Store signed on with CJ Search in Q1 2004 because of the ease of using a single-source managed service, the ability to run a mix of search programs, and to take advantage of the option of expanding into affiliate marketing Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts. with Commission Junction. "We were doing search in-house In-house In the context of general equities, keeping an activity within the firm. For example, rather than go to the marketplace and sell a security for a client to anyone, an attempt is made to find a buyer to complete the transaction with the firm. , but recognized early on that we could benefit from Commission Junction's knowledge and expertise by using its CJ Search solution," said Laura Snow, senior eCommerce assistant at Bealls Department Stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores. . "Because we started with a limited marketing budget, we began with search, but with the success and the lessons learned from our search efforts, we look forward to expanding our relationship with Commission Junction." A Commission Junction client since Q3 2003, Brooks Brothers signed on for both affiliate marketing and search services simultaneously in order to leverage the strengths of each program to make the other more effective. "We were originally drawn to Commission Junction for their affiliate marketing prowess PROWESS Infectious disease A clinical trial–Recombinant Human Activated Protein C [Zovant™] Worldwide Evaluation in Severe Sepsis , but saw the potential to drive revenue by exploiting the synergies between the affiliate and search programs," said David Rogers, affiliate marketing specialist, E-Commerce at Brooks Brothers. "Strong results with CJ Search have allowed us to increase the breadth of our performance marketing programs. Based on the success of our paid inclusion program, it was a natural next step for us to expand our search marketing efforts by adding paid placement." CJ Search delivers a managed search solution that focuses on best practices for paid placement, paid inclusion and organic search while leveraging the experience of pay-for-performance search publishers. Online retailers benefit from a customized program composed of a mix of search marketing techniques designed to quickly meet specific goals. CJ Search is part of Commission Junction's suite of performance-based online marketing solutions that includes offerings in affiliate marketing, program management, and search marketing. About ValueClick ValueClick, Inc. (Nasdaq:VCLK) is the single-source provider of media, technology and related services that enable advertisers, agencies and publishers to reach consumers in all major online marketing channels, through our three business units: -- ValueClick Media (http://media.valueclick.com) provides a wide range of online marketing solutions - including Web Marketing, Email Marketing, Lead Generation Marketing, and Search Marketing - to create awareness, build brands, deliver targeted visitors, generate leads, drive sales, and grow customer relationships. -- Commission Junction (www.cj.com) provides advanced performance marketing solutions that help marketers increase online leads and sales. By facilitating strategic relationships between advertisers and publishers, Commission Junction leverages its proven expertise in affiliate marketing, optimized advertising and search marketing to drive measurable results for its clients. -- Mediaplex (www.mediaplex.com) provides technology and services that help advertisers, agencies and Web site publishers manage their online advertising and permission-based email campaigns. In addition, the AdWare subsidiary (www.adware.com) provides software and services that help advertising agencies and other companies operate their businesses more efficiently, through effective agency management, media management, and content management. For more information, please visit www.valueclick.com. This release contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. that involve risks and uncertainties, including, but not limited to, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. filed on March 15, 2004, recent quarterly reports on Form 10-Q Form 10-Q See 10-Q. and current reports on Form 8-K Form 8-K The form required by the SEC when a publicly held company incurs any event that might affect its financial situation or the share value of its stock. Form 8-K See 8-K. . Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances CIRCUMSTANCES, evidence. The particulars which accompany a fact. 2. The facts proved are either possible or impossible, ordinary and probable, or extraordinary and improbable, recent or ancient; they may have happened near us, or afar off; they are public or after the date hereof here·of adv. Of this. hereof Adverb Formal or law of or concerning this Adv. 1. hereof - of or concerning this; "the twigs hereof are physic" or to reflect the occurrence of unanticipated events. |
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