Commercialization of innovative technologies; bringing good ideas to the marketplace.9780470230077 Commercialization of innovative technologies; bringing good ideas to the marketplace. Touhill, C. Joseph et al. Wiley-Interscience 2008 251 pages $65.00 Hardcover T173 C. Touhill (president of a firm specializing in environmental technology and management consulting Noun 1. management consulting - a service industry that provides advice to those in charge of running a business service industry - an industry that provides services rather than tangible objects ), G. Touhill (commander of the 81st Training Wing at Keesler Air Force Base Keesler Air Force Base is a United States Air Force base located in Biloxi, Mississippi. The base is home of the 81st Training Wing, and the base is responsible for training airmen who have just completed basic training as well as additional training they will need for upcoming ), and O'Riordan (director of the Omaha field office of the Raytheon Raytheon Company (NYSE: RTN) is a major American defense contractor and industrial corporation with core manufacturing concentrations in defense systems and defense and commercial electronics. Co.) give advice on how to develop technological innovations and bring them to commercial markets. They first deal with strategic issues found in the boardroom such as the importance of the innovation team and its characteristics, the development of a strong and flexible commercialization plan, assessment and development of promising technologies, and the key elements of the strategic plan. The then address tactical, on-scene issues such as finding, funding, assessing, developing, designing, and demonstrating innovative technologies. Finally, they address the improvement of a successful technology and what happens after successful commercialization has been achieved. Throughout, they emphasize the importance of the innovation team, the wisdom of building a portfolio that spreads risk, and the strong input required from technologists in the commercialization process. ([c]20082005 Book News, Inc., Portland Portland, town, England Portland, town (1991 pop. 12,945), Dorset, S England. It is on the Isle of Portland, a small rocky peninsula. Portland stone has been used in St. Paul's Cathedral and other important London buildings. Lobsters and crabs are harvested. , OR) |
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