CommercialWare and Mercent Join Forces To Create Integrated Platform for Profitable Retail Performance Marketing.NATICK, Mass. -- CommercialWare, the leading provider of cross-channel commerce solutions for retailers, and Mercent, a provider of online marketing technology and services for retail merchants, today announced the availability of a joint technology offering that helps merchants generate, capture, and manage consumer demand through online marketing channels. The combined solution promotes merchandise managed within CommercialWare cross-channel retail applications to more than 150 million online shoppers through Mercent Retail, a hosted software service. The integrated offering provides a single point of integration into 30 leading online channels including transactional marketplaces such as Amazon.com, shopping portals including AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. inStore, Google Base This article or section contains information about computer software currently in development. The content may change as the software development progresses. , MSN Shopping and Shopping.com, as well as affiliate marketing programs such as Performics. CommercialWare and Mercent make it easy for merchants to automate, measure and optimize online product advertising campaigns through these channels. CommercialWare cross-channel retail software suite gives retailers the power to maximize the blended sales strategies that come from their ability to optimize the interaction with customers, regardless of channel. Today's customers expect channel transparency throughout the buying processCothe ability to research using one sales channel, buy using a second, and return or exchange using yet another. "We are pleased to provide leading brands with a high-performance solution for generating online demand," said Jane Cannon, Chief Operating Officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of CommercialWare. "With the addition of Mercent Retail to CommercialWare's suite of cross-channel software solutions, we are enabling our merchants to extend and control their online product advertising campaigns." Mercent's on-demand service, Mercent Retail, offers retailers control over product merchandising and promotions within third-party online channels, and the ability to measure online advertising performance across these channels according to key retail metrics such as per-product gross margins. With Mercent Retail, CommercialWare customers can easily promote the right products with the right offers in the right online channels. "We look forward to a successful, long-term partnership with CommercialWare, and to helping CommercialWare clients increase online sales, gross margins, and merchandising control through online marketing channels," said Mercent CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Eric Best. About Mercent Founded by veterans of Amazon.com, Mercent provides online marketing technology and services to help retail merchants optimize performance across online channels. Mercent's on-demand platform, Mercent Retail, increases revenue and gross margins by promoting the right products with the right offers in the right online channels. Mercent Retail provides a single point of integration between existing retail management systems and 30 leading online marketing channels including transactional marketplaces such as Amazon.com and SHOP.COM, shopping portals such as Shopping.com and Shopzilla, and affiliate marketing programs such as LinkShare and Performics -- making it easy for merchants to automate, measure, and optimize online product merchandising campaigns through these channels. Mercent customers include GUESS? (NYSE NYSE See: New York Stock Exchange :GES GES GTN (Global Transportation Network) Exercise System GES General Estimates System (NHTSA) GES Ghana Education Service GES Government Economic Service (UK) ), Lucky Brand Jeans Lucky Brand Jeans is a denim company from Vernon, California, United States, founded in 1990 by Gene Montesano and Barry Perlman. A subsidiary of the Liz Claiborne fashion company, they also produce sportswear, outerwear, T-shirts and active wear. (NYSE:LIZ LIZ Elizabeth LIZ Lisette LIZ Leather Institute of Zimbabwe ), SmartBargains, Wet Seal (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :WTSLA), Proflowers (NASDAQ:PRVD PRVD Partial Response Viterbi Detector ), Celebrate Express (NASDAQ:BDAY BDAY Birthday ), Crabtree & Evelyn, and other leading retailers. Mercent is an Amazon.com Certified System Integrator and SHOP.COM Certified Data Feed Provider. Mercent is a venture funded company based in Seattle, WA. For more information, visit www.mercent.com. About CommercialWare CommercialWare, a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of MICROS Systems, Inc. and division of Datavantage, develops cross-channel commerce infrastructure solutions that allow retailers and direct marketers to optimize transactions from all customer touch points. CommercialWare's comprehensive portfolio of products seamlessly links all aspects of the transaction lifecycle through point-of-sale, back-office, order management, fulfillment, customer service, collaboration, and analytics applications. The organization offers a confluence of multi-channel solutions that power many of the leading retail brands, including Abercrombie & Fitch, Party Land, Chico's, J.Jill, Ritz Camera, Jos. A. Bank, and Patagonia. For more information on CommercialWare visit www.commercialware.com. |
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