CommercialWare Introduces CWAnalytics Business Intelligence Software.Business Editors/High-Tech Writers NATICK, Mass.--(BUSINESS WIRE)--March 29, 2004 CWAnalytics Provides High Level Insight into Cross-Channel Business and Operational Trends to Facilitate Strategic Decision Making CommercialWare, Inc., a leading provider of cross-channel retail management software, today introduced CWAnalytics, a business intelligence solution that allows retailers to make strategic business decisions based on high level graphical analyses of cross-channel operations data. Used in conjunction with CommercialWare's leading retail and direct marketing management software, CWDirect, and its award-winning point-of-sale offering, CWStore, CWAnalytics allows business managers to easily explore their operations and revenues across all channels, identify high level trends, and quickly make informed business decisions to address issues or optimize operational efficiency. "CWAnalytics is a powerful tool for high level analyses of all aspects of our operations," said Al Bessin, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of The Golfworks. "We can examine our business across multiple dimensions then quickly drill down to get a better understanding of relevant segments. The software is intuitive and very easy to use and our managers can quickly examine various operational variables and investigate issues and trends." CWAnalytics works seamlessly in the background to periodically extract cross-channel transactional data from CWDirect and CWStore and deposit it into CWAnalytics' datamart to keep information current for ongoing analysis. CWAnalytics allows users to view a business trend report on demand, then further analyze multiple variables and look at the data in concise graphical views in real time. For example, an operations manager See datacenter manager. might view a recurring re·cur intr.v. re·curred, re·cur·ring, re·curs 1. To happen, come up, or show up again or repeatedly. 2. To return to one's attention or memory. 3. To return in thought or discourse. weekly report on product sales and profits and notice an unexpected increase in returns. The manager can then look at returns in more detail, segmenting by product, vendor, and geographic region, and if they so choose, further analyze any one of these factors to quickly identify significant trends or problems. "CWAnalytics provides high level insight into cross-channel operations, enabling managers to react quickly and make critical business decisions," said Donny Askin, CEO of CommercialWare. "We continue to develop solutions for our customers that allow them to leverage our cross-channel retail and direct marketing management solutions to gain a competitive advantage." CWAnalytics operates on industry standard platforms, including Windows 2000/XP, Microsoft SQL Server A relational DBMS from Microsoft that is a major component of the Windows Server System. It is Microsoft's high-end client/server database and is closely integrated with Microsoft Visual Studio and the Microsoft Office System. , and Microsoft.Net, T-SQL T-SQL Transact - Structured Query Language (Microsoft SQL Server) , and Visual Basic scripting (language) Visual BASIC Script - (VBScript) Microsoft's scripting language which is an extension of their Visual Basic language. VBScript can be used with Microsoft Office applications and others. It can also be embedded in web pages but can only be understood by Internet Explorer. languages. About CommercialWare, Inc. Headquartered in Natick, Massachusetts Natick (Pronunciation IPA: /ˈneɪtɪk/) is a town in Middlesex County, Massachusetts, United States. Natick is located near the center of the MetroWest region of Massachusetts, with a population of 32,170 at the , CommercialWare, Inc. is the leading developer of software solutions that offer cross-channel functionality to retailers and direct marketers - small and large, seeking to optimize transactions from all customer touch points. CommercialWare's comprehensive portfolio of products provide cross-channel infrastructure linking all aspects of the transaction lifecycle through point-of-sale, back-office, order management, fulfillment ful·fill also ful·fil tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils 1. To bring into actuality; effect: fulfilled their promises. 2. , customer service, collaboration, and analytics applications. CommercialWare, the Brand in Cross-Channel Retail, offers a confluence confluence /con·flu·ence/ (kon´floo-ins) 1. a running together; a meeting of streams.con´fluent 2. in embryology, the flowing of cells, a component process of gastrulation. of solutions that power more than 130 leading retail brands, including Abercrombie and Fitch, Starbucks, Party Land, Chico's, J.Jill, Ritz Ritz elegant and luxurious hotel opened in Paris in 1898 by César Ritz; hence, ‘ritzy, putting on the ritz.’ [Fr. Hist.: Wentworth, 429] See : Luxury Camera, JoS A. Bank, and Patagonia. For additional information, please visit www.commercialware.com. |
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