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CommercialWare Enhances Executive Team With Formation of Retail Advisory Council.


Business/Technology Editors

NATICK, Mass.--(BUSINESS WIRE)--Aug. 15, 2000

Industry Leaders Elkin, Hamblin, Morin and Neal Bring Unparalleled

Domain Expertise To CommercialWare, Fueling Continued Growth and New

Market Expansion

CommercialWare, Inc., a leading provider of retail commerce solutions, today named retail industry veterans Stephen Elkin, Jim Hamblin Wolly Morin, and renowned strategist strat·e·gist  
n.
One who is skilled in strategy.

Noun 1. strategist - an expert in strategy (especially in warfare)
strategian

market strategist - someone skilled in planning marketing campaigns
 General Richard Neal
For the football player of the same name see Richard Neal (football player).
For the U.S. Marine Corps general, see Richard I. Neal


Richard Edmund Neal
 to its newly formed Advisory Council. Together with CommercialWare's executive team, the advisory council will further direct the strategy and development of innovative retail commerce solutions to meet the growing needs of multi-channel retailers in the new economy. CommercialWare also announced today the publication of a white paper, "Successful Retailing in the Internet Economy The Internet Economy refers to conducting business through markets whose infrastructure is based on the Internet and World-Wide Web. An Internet economy differs from a traditional economy in a number of ways, including: communication, market segmentation, distribution costs, and price. ," which outlines successful eBusiness strategies for retailers.

"I'm impressed with how clearly CommercialWare understands the challenges multi-channel retailers are facing," said Stephen Elkin, former chief executive officer of fashion500.com. "CommercialWare's dedication in knowing the full scope of a retailer's business, from the technology infrastructure to the consumer experience, makes them the industry-leading software provider delivering an integrated, end-to-end retail commerce solution that evolves with a retailer's business."

"We are delighted to have the opportunity to further expand our business with the support and strategic guidance of such talented individuals," said Amish Mehta, president and chief executive officer of CommercialWare, Inc. "Forming an advisory council with this level of domain expertise enables us to draw on the industry's brightest thought-leaders to fuel our growth and penetration of new markets. Most importantly Adv. 1. most importantly - above and beyond all other consideration; "above all, you must be independent"
above all, most especially
, it will empower us to deliver solutions that will meet our customers' business needs now, as well as help them adapt to new consumer demands in the future."

Through its customer-centric approach and deep industry knowledge, CommercialWare has experienced large-scale growth since the beginning of the year. It has recently added to its portfolio of more than 80 retail brands an impressive class of established retailers, such as Staples, Inc., Target Corporation and Casual Corner Group. As it continues its rapid growth, CommercialWare will have the support and retail savvy of the following Advisory Council members:

Stephen C. Elkin

Stephen Elkin is considered one of luxury retailing's prominent figures. Most recently, Elkin held the position of chief executive officer of fashion500.com. Prior to this position, Elkin served as the chairman and chief executive officer of Bergdorf Goodman Bergdorf Goodman is a major, world-renowned luxury goods department store based in Midtown, Manhattan in New York City. It is owned by Neiman Marcus. History
Beginnings
. He has a wealth of experience in luxury merchandising, marketing and image management as well as financial and operations expertise. Elkin is also the president of the Education Foundations for the Fashion Institute of Technology and serves as the chairman of the Fifth Avenue Association. Elkin has also served as president of the New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 Retail Merchants Association.

Jim Hamblin

As the president and chief executive officer of Garnet Hill for the last 15 years, Hamblin has been credited with the company's monumental growth and success. Hamblin has a wealth of experience in all aspects of marketing including direct marketing, finance, operations and management information systems. Hamblin also serves on the Advisory Board of Abacus Direct and on the Presidents Council of Cornerstone Brands Inc.

Wollaston (Wolly) B. Morin

Wolly Morin has more than 25 years of retail industry experience and currently serves Ann Taylor Notable people named Ann Taylor include:
  • Ann Taylor (NPR newscaster), American radio personality
  • Ann Taylor (poet) (1782-1866), poet and children's writer
  • Ann Taylor, Baroness Taylor of Bolton (born 1947), UK Labour Party politician
 as the senior vice president of Information Services See Information Systems. . In addition to this responsibility, Morin serves on the Board of RETEX, the nation's largest retail technology buying consortium, and is a member of the National Retail Federation's (NRF's) Information Systems Council.

General Richard "Butch" Neal

Butch Neal is best known as the military information specialist for General Norman Schwartzkopf during Operation Desert Shield/Desert Storm. He served the US Armed Forces for 35-years before retiring in 1998 as the Assistant Commandant of the US Marine Corp. Subsequent to his retirement for the armed forces, Neal has served as an integration officer for a venture capital firm and as a consultant to several defense-related companies. Neal has also served as a senior advisor In some countries, a Senior Advisor is an appointed position by the Head of State to advise on the highest levels of national and government policy. Sometimes a junior position to this is called a National Policy Advisor.  to the National Defense University, as a member of the Board of Directors for several non defense-related companies and as the senior military analyst for CNN CNN
 or Cable News Network

Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world.
.

About CommercialWare

CommercialWare, Inc. is a leader in retail e-commerce solutions, serving the eConsumer industry. CommercialWare's retail.dot.commerce suite provides the end-to-end e-business infrastructure for retailers and e-tailers - with a robust, integrated approach to online commerce, order management, e-fulfillment and customer service. With CommercialWare retail commerce solutions, companies can increase brand equity, drive growth, provide consistent customer interactions through all sales, marketing and customer service activities, and dramatically improve the customer shopping experience across the internet and other retail channels. CommercialWare powers retail commerce for more than 80 brands at companies such as Saks Fifth Avenue Saks Fifth Avenue is a chain of upscale American department stores that is owned and operated by Saks Fifth Avenue Enterprises (SFAE), a subsidiary of Saks Incorporated. It competes in the elite luxury department store market with Neiman Marcus, Bergdorf Goodman and Barneys New , Target, Staples, Casual Corner, Brooks Brothers Brooks Brothers is the oldest surviving men's clothier in the United States, founded in 1818. The privately owned company is owned by Retail Brand Alliance, a spinoff of Luxottica, and is headquartered on Madison Avenue in New York City. , Starbucks, EBWorld.com, J. Jill, Disney, Frederick's of Hollywood Frederick's of Hollywood is a well known retailer of lingerie in the United States, with stores in many modern shopping malls across the USA.

The business was started by Frederick Mellinger (inventor of the push-up bra) in 1946.
, Ritz Ritz

elegant and luxurious hotel opened in Paris in 1898 by César Ritz; hence, ‘ritzy, putting on the ritz.’ [Fr. Hist.: Wentworth, 429]

See : Luxury
 Camera and Patagonia. For more information, visit CommercialWare on the Web at http://www.commercialware.com.
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Publication:Business Wire
Geographic Code:1USA
Date:Aug 15, 2000
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