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CommercialWare Appoints John Coskie to Executive Team.


Business Editors/High-Tech Writers

NATICK, Mass.--(BUSINESS WIRE)--Feb. 3, 2003

Retail Software Provider Selects New Vice President of Marketing

and Sales To Help Execute On Growth Strategy

CommercialWare, Inc., the leading provider of cross-channel commerce infrastructure software, today announced that it has selected John Coskie as its new Vice President of Marketing and Sales. Mr. Coskie brings with him over twenty years TWENTY YEARS. The lapse of twenty years raises a presumption of certain facts, and after such a time, the party against whom the presumption has been raised, will be required to prove a negative to establish his rights.
     2.
 of experience in the technology sector, including expertise with retail and business-to-business software. CommercialWare will leverage Coskie's strong technology experience to execute on its strategy to increase revenue by expanding its customer base to include the retail mid-market and through offering a broader footprint of products that will strengthen the company's leadership position in the retail industry.

As former Vice President of Sales and Marketing for CommercialWare from 1998 to 1999, Coskie rejoins CommercialWare to leverage his expanded direct marketing background. Most recently, he acted as Director of Eastern Regional Sales for the leading development software provider Unica Technologies, which like CommercialWare, serves the direct marketing space among other markets. In 2002 Coskie's region realized a 30 percent increase in revenue under his leadership.

"We are proud to have John back on board with us," said Donald Askin, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  and Founder of CommercialWare. "His knowledge of the technology industry and strong track record in sales will further enhance CommercialWare's growth as we broaden our product footprint by offering cross-channel functionality to retailers and direct marketers. I am excited to be working with John again."

In addition to his work at CommercialWare and Unica, Coskie has held a series of positions at several other technology companies throughout his twenty-two year career including serving as Vice President of Sales at Computer Associates, Director of Sales at Access Technology, and Account Manager at The Saddlebrook Corporation. Coskie has a history of exceeding revenue targets and reducing cost of sales.

"I am looking forward to helping lead CommercialWare through its next phase of growth," said Coskie. "This is an exciting time to join the company again, and I am thrilled thrill  
v. thrilled, thrill·ing, thrills

v.tr.
1. To cause to feel a sudden intense sensation; excite greatly.

2. To give great pleasure to; delight. See Synonyms at enrapture.
 to have the opportunity to help CommercialWare reach its full potential as the leading provider of cross-channel infrastructure for retailers and direct marketers."

Coskie received a Bachelor of Science Noun 1. Bachelor of Science - a bachelor's degree in science
BS, SB

bachelor's degree, baccalaureate - an academic degree conferred on someone who has successfully completed undergraduate studies
 degree in business administration at the University of Northern Colorado It has been suggested that this article or section be merged with and ()
University of Northern Colorado (Northern Colorado)
.

About CommercialWare

CommercialWare is the leading developer of software products that offer cross-channel functionality to retailers and direct marketers seeking to optimize optimize - optimisation  transactions from all customer touch points. CommercialWare's comprehensive portfolio of products will provide cross-channel infrastructure linking all aspects of the transaction lifecycle through point of sale and back office, order management, fulfillment ful·fill also ful·fil  
tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils
1. To bring into actuality; effect: fulfilled their promises.

2.
, customer service, collaboration, and analytics applications. CommercialWare, the brand in cross channel retail, offers a confluence confluence /con·flu·ence/ (kon´floo-ins)
1. a running together; a meeting of streams.con´fluent

2. in embryology, the flowing of cells, a component process of gastrulation.
 of solutions that power more than 100 leading retail brands, including Abercrombie and Fitch, Starbucks, Party Land, Brooks Brothers Brooks Brothers is the oldest surviving men's clothier in the United States, founded in 1818. The privately owned company is owned by Retail Brand Alliance, a spinoff of Luxottica, and is headquartered on Madison Avenue in New York City. , J.Jill, Ritz Ritz

elegant and luxurious hotel opened in Paris in 1898 by César Ritz; hence, ‘ritzy, putting on the ritz.’ [Fr. Hist.: Wentworth, 429]

See : Luxury
 Camera, Jos A. Bank, and Patagonia. For more information, visit CommercialWare at www.commercialware.com.
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Publication:Business Wire
Geographic Code:1USA
Date:Feb 3, 2003
Words:485
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