CommercialWare Announces Sales and Distribution Strategy Options to Meet Market Demand; New Retail Solution Pricing Program Provides Options for Retailers in New Markets.Business/Technology Editors NRF NRF National Retail Federation NRF NATO Response Force NRF National Research Foundation (South Africa) NRF Neighbourhood Renewal Fund (urban renewal funding package in the UK) NRF Nouvelle Revue Française 2002 NATICK, Mass.--(BUSINESS WIRE)--Jan. 14, 2002 CommercialWare, Inc., a leading provider of retail commerce infrastructure software, today announced a broadening of its sales and distribution strategy through new pricing options and a new reseller An organization that sells hardware and software to the general public. Resellers purchase products from software publishers and hardware manufacturers. program. The pricing comes in response to an increased demand for CommercialWare's retail.dot.commerce and collaborate.dot.commerce solutions by multi-channel retailers of all types and sizes. Whether the customer is primarily a direct-to-consumer operation, a true multi-channel retailer or predominantly a brick and mortar See bricks and mortar. store with a catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. or Web presence, CommercialWare's offerings have been expanded to accommodate the changing needs of varied customers. By offering new pricing options to accommodate diverse companies in a wider range of order volume tiers, CommercialWare is making it more affordable for mid-size companies to adopt a true multi-channel retail solution. As part of the new pricing program, CommercialWare has added pricing tiers for retailers with lower order volumes and introduced subscription-based pricing. Through CommercialWare's partnership with IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , the company is offering additional options on leasing hardware, software and services to their customers. With these financing options, CommercialWare is able to provide retailers with the benefits of world-class software with little to no upfront costs. In order to meet the market demand, CommercialWare is also opening new sales channels through its collaborate.dot.commerce Reseller Program. This program allows resellers to distribute CommercialWare's collaborate.dot.commerce product in a number of different ways: traditional reselling under the CommercialWare brand name, referral programs, private label or through Original Equipment Manufacturer (OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and ) agreements. This new program allows CommercialWare partners to distribute collaborate.dot.commerce, a product that provides retailers with an automated drop-ship supply chain solution. This program also gives the customers more ways to increase traffic and fulfill orders by having increased access to CommercialWare's platform with more flexible pricing. "In today's economy, it is important that our pricing strategies There are many ways in which the price of a product can be determined. The following are the foremost strategies that businesses are likely to use. Competition-based pricing Setting the price based upon prices of the similar competitor products. mirror the changing needs of our customers," said Wynn Grubbs, Vice President of Sales and Marketing for CommercialWare. "Our new reseller program enables us to reach previously untapped markets and customers that could benefit greatly from our products. As we begin 2002, we've expanded our sales and distribution strategies to meet the current market demand and our customer needs for varied options and financial alternatives." About CommercialWare CommercialWare is the world's leading provider of commerce infrastructure software for multi-channel retailers. CommercialWare's retail.dot.commerce and collaborate.dot.commerce suites enable retailers to interact and transact An earlier e-commerce system for the Web from Open Market that included order capture and secure order fulfillment using credit cards, ecash and other payment systems. It included customer service and subscription administration capabilities as well as an integrated database for reporting with, and service their customers across multiple channels, ensuring high levels of customer satisfaction and loyalty. The product suites seamlessly link all aspects of the transaction lifecycle - from customer-facing activities such as marketing, order entry, and customer service, to operational activities such as order management, fulfillment, reverse logistics This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. , and supply chain collaboration. CommercialWare powers retail commerce for more than 90 leading retail brands, including Abercrombie and Fitch, Target, Starbucks, Brooks Brothers Brooks Brothers is the oldest surviving men's clothier in the United States, founded in 1818. The privately owned company is owned by Retail Brand Alliance, a spinoff of Luxottica, and is headquartered on Madison Avenue in New York City. , J. Jill, Ritz Camera, JoS A. Bank, and Patagonia. For more information, visit CommercialWare at http://www.commercialware.com/. |
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