CommerceKey.com, Inc. to Launch $8 Million Advertising Campaign With Earthquake Media, LLC and Grindstone Advertising, Inc.Business Editors/High Tech Writers NEW YORK--(BUSINESS WIRE)--March 6, 2000 Deal also offers small businesses access to professional advertising resources CommerceKey.com Inc., provider of the world's only integrated e-business enabling solution, today announced the launch of a multi-tiered, $8 million advertising campaign for consumer and trade print, online and broadcast media that will introduce CommerceKey.com's e-business enabling services and technology to the B2B e-commerce (Business to Business Electronic-COMMERCE) Refers to one business selling to another business via the Web. See e-commerce. and small business marketplace, starting in March. To design and execute the campaign, CommerceKey.com has selected Grindstone grindstone or grind common metaphor for industriousness. [Pop. Culture: Misc.] See : Industriousness Advertising Inc. as its creative agency of record and Earthquake Media, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control as its media agency of record. "To date, we have relied on word of mouth to promote our services. Now we are ready to pursue new markets more aggressively," said Pavlos Vardinoyannis, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of CommerceKey.com. "We believe that the combined strengths and experience of Earthquake Media and Grindstone Advertising will complement our marketing strategy and efforts, as we target both smaller and larger businesses engaged or wishing to engage in online commerce. The agreement also benefits our customers by making professional advertising resources available to even the smallest business." Under the terms of the agreements, Earthquake Media, LLC will plan and buy the entire online and offline campaign, while Grindstone Advertising Inc. will design the ad concepts. Alan Brooks Design Inc., a New Jersey based graphic communications firm, has designed banner ads for the online campaign. CommerceKey.com's customers will also gain access to the services of Earthquake Media and Grindstone Advertising, and thus be able to engage in traditional print or broadcast advertising through a variety of plans. This enhances CommerceKey.com's package of e-business enabling services, which includes the company's own banner advertising Banner Advertising A common form of advertising on the internet. The banner is an advertisement of 460x68 pixels, usually placed at the top of the page Notes: For an example, just look at the top of a page on almost any popular web site. program. It also makes it possible for small businesses to gain access to established firms in the advertising industry. In the first phase, the campaign will feature full-page ads in publications, including The Industry Standard, Business Week and Inc. Magazine and half page ads in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Times and USA Today USA Today National U.S. daily general-interest newspaper, the first of its kind. Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s. . In the second phase, scheduled for Q2 2000, it will feature radio and TV ads. "In a crowded e-commerce marketplace, we are excited to work with a company that offers a truly unique service, such as CommerceKey.com," said Jes Santoro, Vice President and Director of Media and Business Development at Earthquake Media. "We are committed to positioning CommerceKey.com as an industry leader in integrated e-business enabling services." "CommerceKey.com's business model and marketing strategy suggested a campaign that speaks not only to the fast-paced and 'wired' entrepreneurs but also to the neophytes," said Ed Wolper, Co-Creative Director at Grindstone Advertising. "We are also eager to work with CommerceKey.com's customers to help them promote their own ventures." Sample creative available upon request. About CommerceKey.com CommerceKey.com Inc, based in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , offers the world's only fully integrated, fast and cost-efficient e-business enabling solution, with Web site generation and hosting, advertising, back-end integration with inventory systems, warehousing and global distribution. Visit the CommerceKey.com Web site at http://www.commercekey.com About Earthquake Media Earthquake Media, a New York based integrated marketing communications Integrated Marketing Communications Definition The American Marketing Association suggests that integrated marketing communications (IMC) is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or firm, was founded in 1999. The company offers an integrated approach to online advertising and marketing by incorporating multiple forms of media and thus enabling companies to speak to individuals and adapt to suit their needs. Earthquake Media's expertise includes fields such as strategic analysis, competitive analysis, partnership negotiations, content development, e-mail promotions, online planning and buying, media planning and buying and ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). reporting. Visit at http://www.earthquakemedia.com. About Grindstone Advertising, Inc. Grindstone Advertising was founded in 1997 by a highly experienced, award winning creative team - copywriter Bob Nadler and art director Ed Wolper. Each shares the distinction of having worked at some of Madison Avenue's most creative boutiques. Mr. Nadler's resume includes award-winning work for clients like Maxell, Pioneer Electronics, Volvo and Perdue Perdue may refer to:
Knit or woven coverings for the feet and legs, worn inside shoes. In the 8th century BC, Hesiod referred to linings for shoes; the Romans wrapped their feet, ankles, and legs in long strips of leather or woven cloth. . |
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