CommerceFlow Appoints Former Intel, SGI Executive As CFO; Adds To Advisory Board.

Business Editors/High-Tech Writers

SAN FRANCISCO--(BUSINESS WIRE)--March 11, 2002

CommerceFlow, the leading developer of software for Enterprise Online Selling (EOS Eos (ē`ŏs), in Greek religion and mythology, goddess of dawn; daughter of the Titans Hyperion and Theia. Every morning she arose early and preceded her brother Helios into the heavens. ), today announced it has appointed Jim Lawrence Jim Lawrence may refer to:

Jim Lawrence (politician), 2004 Vice Presidential candidate of the Socialist Equality Party.
Jim Lawrence (American football), a football player for the Chicago Cardinals.

to the position of chief financial officer. Previously, Lawrence held senior financial management positions at Intel and Silicon Graphics, and also co-founded Clarity Software, a company he helped grow to $30 million in annual revenues. CommerceFlow also announced the addition of Dean Alms ALMS. In its most extensive sense, this comprehends every species of relief bestowed upon the poor, and, therefore, including all charities. In a more, limited sense, it signifies what is given by public authority for the relief of the poor. Shelford on Mortmain, 802, note (x); 1 Dougl. , former vice president of strategy for PeopleSoft, and Steve Lawrence

This is about the singer/actor. For other uses, see Steve Lawrence (disambiguation).

Steve Lawrence (born July 8, 1935) is an American singer, perhaps best known as a member of a duo with his wife Eydie Gormé. , former director of professional services and general manager at SAP, to its board of advisors.

"Jim is the perfect finance officer for us," said Rick Wysocki, CommerceFlow CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Jim has the right combination of blue chip and entrepreneurial experience that enables him to quickly and creatively respond to the needs of a small company, while building a solid foundation for our future growth."

Prior to joining CommerceFlow, Lawrence was CFO See Chief Financial Officer. for AdForce, an Internet ad serving company, which reached $45 million in revenue. Before that, Lawrence managed a 200-person accounting, finance, and operations organization that supported Intel's sales and marketing organization. As a CFO of Clarity Software, Lawrence raised $30 million in investment funds, and helped grow the firm to $30 million in annual revenues. At Silicon Graphics, Inc., Lawrence was director of finance for the company's systems software division, which grew from $5 million to over $100 million in annual revenues under his leadership. Lawrence also served as regional finance manager for Wang Laboratories' western region and was CFO for the Oakland Athletics. Lawrence earned an MBA MBA
abbr.
Master of Business Administration

Noun 1. MBA - a master's degree in business
Master in Business, Master in Business Administration from the University of Dayton The University of Dayton is one of the ten largest Catholic schools in the United States and is the largest of the three Marianist universities in the nation. It is also home to one of the largest campus ministry programs in the world. and a BS in Business Administration from Tennessee State University Tennessee State University, at Nashville; coeducational; land-grant and state supported; est. 1912 as Tennessee Agriculture & Industrial State Normal School for Negroes; attained university status 1979. .

CommerceFlow also announced today it has added Dean Alms, former vice president of strategy for PeopleSoft, and Steve Lawrence, former director of professional services and general manager at SAP to its board of advisors. This group of experienced executives is integrally involved in guiding CommerceFlow, and represents senior management from several leading technology companies. CommerceFlow's Board of Advisors includes: Edward M. Comfoltey, CFO of Motiva Inc.; Brian Davidson, former vice president, Global Trading Web at Commerce One; Ray Gadbois, former vice president of corporate marketing at PeopleSoft and a director of marketing at Oracle; and Kang Lu, vice president technology and development for Baker Street Technologies, formerly chief architect of core technologies for i2 and vice president of products and development at Ironside Technologies.

About CommerceFlow

CommerceFlow delivers a new class of applications for Enterprise Online Selling (EOS). CommerceFlow Enterprise is a suite of applications that enable sales and marketing professionals to monitor, manage and optimize sales, built on a platform that delivers turn-key integration with procurement systems and marketplaces. CommerceFlow turns online sales channels into a strategic source of profitable revenue growth, value and competitiveness. Founded in 1999, CommerceFlow is based in San Francisco and is privately funded. For information, please visit http://www.commerceflow.com.

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Publication:	Business Wire
Date:	Mar 11, 2002
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