CommVault Expands into New Markets with eMarketing from MarketFirst.

Business Editors/Technology Writers

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Jan. 17, 2000

MarketFirst(TM), the leader in Web-hosted eMarketing solutions, today announced that CommVault Systems has chosen MarketFirst to launch its Internet based sales lead qualification, trade show follow-up and direct marketing campaign execution to introduce its new Galaxy data protection product for Microsoft NT and Windows 2000 environments. CommVault, a leading provider of enterprise-class network storage management solutions, is using MarketFirst's application-hosted eMarketing solution to broaden its market presence through the use of online marketing campaigns and streamlined lead management programs. In using MarketFirst campaigns, CommVault has more than doubled the response rate of its previous direct mail programs and is now able to instantaneously qualify leads and distribute them to the sales team.

"The tremendous success that we have experienced by using MarketFirst has led us to incorporate its products into all of our future marketing plans," said Larry Cormier, vice president of marketing at CommVault. "Using MarketFirst, we have not only achieved significant cost savings over direct mail and advertising, but also greatly expanded our marketing capabilities and improved our database organization for optimized online communication with sales prospects."

CommVault Systems needed a way to better market its new products and increase its customer base. They needed a new marketing intelligence system that could send targeted, customized information to the most appropriate consumer audience. In addition, they wanted to implement a system that would automatically qualify sales prospects into leads and improve their trade show follow-up communications. MarketFirst's eMarketing products and services effectively delivered solutions to these common marketing challenges. After only a couple of hours of running a MarketFirst lead qualification campaign, CommVault's sales team and channel partners began receiving sales leads requiring follow-up in their email boxes. MarketFirst's software automatically sends these emails reminding the sales force to contact prospects and customers.

"Not only are MarketFirst's interactive email campaign capabilities and lead qualification programs fast and easy to use, but the long-term value is in giving businesses the ability to stay in front of their prospects and customers, leading to greater sales and retention," said Russ Henry, vice president of marketing at MarketFirst. "Businesses gain a tremendous competitive advantage by maintaining communication with their customers and MarketFirst delivers in Internet time."

About MarketFirst

MarketFirst is the fastest growing provider of Web-based marketing solutions designed to leverage the power and reach of the Internet. With MarketFirst, the reach of the Internet can now be tapped interactively by businesses to increase their marketing velocity and deliver measurable value-add to their corporate marketing campaigns. MarketFirst is delivered as a complete Web-hosted service and can be fully integrated into the corporate information architecture and also via myMarketFirst.com the industry's first eMarketing destination site. Leading companies such as Clarify Inc., Manugistics Group Inc., Merisel Inc., NorthPoint Communications, GTE, Quantum Corporation, Synopsys, Inc., and USWeb/CKS are reaching marketing velocity by using MarketFirst to plan, design, execute, and measure electronic marketing campaigns more effectively. MarketFirst is a privately held company with headquarters in Mountain View, California. More information is available at 888-mkt-first (1-888-658-3477), or on the World Wide Web at http://www.marketfirst.com.

MarketFirst, MarketFirst Marketing Architect, eMarketing Blueprint, eMarketing Enterprise Solutions, Marketing Velocity, eMarketing for eBusiness, All Marketing is not Equal and eMarketing Hosted Solutions are trademarks of MarketFirst Software, Inc. All other company and product names mentioned are the trademarks or registered trademarks of their respective companies.