CommCor Acquires Bliss, Gouverneur & Associates; Marketing Company Adds New York Public Relations Firm.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- CommCor, Inc., a marketing company based in suburban Philadelphia (Horsham, Pa.), has acquired Bliss, Gouverneur & Associates, Inc., a 25-person public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most firm based in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . Bliss, Gouverneur has had a strategic alliance with Dudnyk Healthcare Advertising, a CommCor business unit, for more than a year. Purchase price details were not disclosed. In addition to Dudnyk Healthcare Advertising, CommCor also owns Ad-Tech, a medical device/diagnostic advertising agency; NDW NDW Naval District Washington NDW Ne'er-Do-Well NDW Nevada Department of Wildlife NDW National Data Warehouse NDW Normal Distance Weighting (geostatistics) NDW Navigation Decision Workstation (US Navy) , a marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales firm; and Virtu Interactive, a Web marketing company. All units are based in Horsham with the exception of Ad-Tech, which is located in Hollywood, Florida Hollywood is a city in Broward County, Florida, United States. As of 1 July 2006, the population estimated by the U.S. Census Bureau is 145,879.[3] Founded in 1925, the city grew rapidly in the 1950s and 1960s, and is now the ninth largest city in Florida. . CommCor was founded in 1983 and has annual revenues of about $30 million. Bliss, Gouverneur, which will continue to operate autonomously under its own brand, was founded in 1975 and had fee revenues of $3.7 million in 2005. The acquisition includes Walsh Communications, a wholly-owned subsidiary of Bliss, Gouverneur. The B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business firm specializes in financial and professional services, with long-term clients such as MetLife, BDO Seidman, KeyCorp, Chubb, the Tillinghast unit of Towers Perrin, Hunton & Williams and Yankelovich. In their strategic alliance, Bliss, Gouverneur and Dudnyk Healthcare Advertising have worked on joint engagements for pharmaceutical and medical device clients in the U.S. and Europe. "This transaction represents the logical extension of a successful business partnership. Jointly, we can now serve a broad range of 'mature market' clients, drawing on our expertise in both healthcare and financial services," said Ed Dudnyk, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of CommCor. "It also enables our company to offer a full suite of marketing services to our clients." "We are delighted to give our clients and associates access to CommCor's capabilities," said John Bliss, founding principal of Bliss, Gouverneur. "Our twin objectives have always been quality client service and measured growth, and this expanded relationship offers us more opportunities to achieve both," noted principal Abby Gouverneur Carr. Bliss, Gouverneur is a member of the Worldcom Public Relations Group Worldcom Public Relations Group is an international consortium of independently owned public relations and integrated communications firms. Established in 1988, the network consists of more than 100 partner offices in 39 countries and six continents, making it the largest public relations , where Mr. Bliss has served on the Board of Directors of the American Region and as the founder of the Financial Services Practice Group. The firm is also a founding member of the Council of Public Relations Firms, where Ms. Carr serves as treasurer on the Board of Directors and chair of its Agency Management Committee. About CommCor Founded in 1983, CommCor, Inc. is a privately held marketing company that serves clients in healthcare, financial services, technology, real estate, industrial and agriculture markets, among others. Through its five business units - Dudnyk Healthcare Advertising; Bliss, Gouverneur & Associates; NDW Communications; Virtu Interactive; and Ad-Tech - the company offers a full-line of advertising, public relations, interactive and strategic marketing services. CommCor has annual revenues of $30 million and offices in New York City, suburban Philadelphia and Hollywood, Fla. For more information, please call 215-956-9151. |
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