Coming to a phone near you: commercial.Macromedia and DoubleClick are teaming up to design a system for creating, deploying, and tracking multimedia ads for display on mobile phones. The system, called DART Motif, combines Macromedia Flash MX with DoubleClick's DART ad management capabilities. Because DART Motif is an ad type within the Macromedia Flash application, designers can create online ads containing sound, video, and interactivity, then package them into standard rich media ad formats. When the ad is launched, DART Motif can report metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM. such as impressions and clicks, post click and post impression activities, and unique users. Macromedia has already launched Flash on NTT NTT Nippon Telegraph and Telephone Corporation NTT New Technology Telescope NTT National Technology Transfer, Inc NTT Name That Tune (TV game show) NTT National Tree Trust NTT Number Theoretic Transform DoCoMo's new range of third-generation phones in Japan, and says it's in talks with other telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. carriers. If all goes as Macromedia and DoubleClick expect, U.S. and European consumers will see Flash enabled phones in the first half of 2004. More than 30 publishers, advertisers, and ad agencies--including Lycos, MTV MTV in full Music Television U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business. , RealNetworks, Universal McCann Interactive, and the Washington Post--are set to use DART Motif. Of course, this assumes mobile users want, or will tolerate tol·er·ate v. 1. To allow without prohibiting or opposing; permit. 2. To put up with; endure. 3. To have tolerance for a substance or pathogen. , ads on phones. http://www.macromedia,com http://www.doubleclick.com |
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