Coming events--.* "Spend a Day with Don Ranly: Reinventing Print," April 21, 2004, Ayres Country Inn & Suites, Costa Mesa Costa Mesa (kŏs`tə mā`sə), city (1990 pop. 96,357), Orange co., S Calif., on the Pacific south of Santa Ana; inc. 1953. It is a transportation, residential, and light industrial center. , CA, sponsored by the Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, chapter of NEPA.
Don Ranly, renowned University of Missouri journalism professor and expert on writing, editing and publishing (and NL/NL contributing editor A contributing editor is a magazine job title that varies in responsibilities. Most often, a contributing editor is a freelancer who has proven ability and readership draw. ) will lead a full-day workshop on how to reinvent print for new media, how to write "right, tight and bright," how to write attention-grabbing headlines, captions and blurbs, and how to present useful information in the most useful way.
Cost is $79, which includes poolside lunch. To register, contact NEPA, address above.
* "ContentBiz Summit 2004: Selling Subscriptions to Internet Content," May 10-11, 2004, New York City New York City: see New York, city.
New York City
City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , sponsored by Marketing Sherpa, Anne Holland, president.
Eleven online subscription executives will share practical hands-on tactics they've used to sell more subscriptions in the last year. You'll learn: how to raise your conversion rates from free visitors to paid buyers; data on pricing, renewals, average account lifetimes, conversions, etc.; search marketing, e-mail marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. , and affiliate marketing Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts. tactics; negotiation tactics for partnerships with resellers, affiliates, agggregators, and portals; and how to maximize autorenewal profits.
Fee is $995 ($100 discount if registering before April 15) and includes two breakfasts, two lunches, a networking cocktail party, and the event transcript.
For more information and to register, go to www.marketingsherpa1.com/cgibin/pl.pl?non1.