Coming event.

Selling Online Subscriptions Summit 2008, May 12-13, The Museum of Jewish Heritage's new Robert M. Morgenthau Wing, New York City, sponsored by Marketing Sherpa.

This year's Summit offers:

* Ten Advanced Case Studies from subscription experts, providing detailed and practical information that even the most seasoned veteran can use to increase subscription sales.

* Panel discussions on revenue strategies to support changing business models and web 2.0 strategies for acquisition and retention.

Panels include speakers from Zagat.com, Linkedin.com, Salon.com, Hoovers.com, Rivals.com, Wall Street Journal, and Match.com, among others.

* New Expert Online Subscription Marketing Package, which includes Landing Page Optimization for Subscriptions Certification Course, a six-session online and on-demand course proven to help you increase conversions.

Case studies include research Marketing Sherpa has conducted with The New York Times Electronic Edition and Encyclopaedia Britannica.

Fee is $1,790 before March 15, $2,390 after March 15.

For more information and to register, go to www.sherpastore.com/SellingSubscriptions2008.html?9641.

Send your newsletter news to The Newsletter on Newsletters Paul Swift, editor 845-876-5222 [e-mail]