Coming Soon: Best of Broadway Exclusively on Sprint TV; For the First Time Ever, The Broadway Channel(R) Will Provide Its Customized Theatrical Programming to Wireless Phone Users Nationwide.OVERLAND PARK, Kan. -- Sprint (NYSE NYSE See: New York Stock Exchange :S) users will be the first wireless customers in the U.S. to experience Broadway on demand via the most off-off-Broadway medium imaginable: the wireless phone. The Emmy-Award winning Sprint TV(SM) soon will feature The Broadway Channel(R), showcasing Broadway's hottest shows, national tours, interviews with its brightest stars and exclusive red-carpet events including the upcoming 2006 Tony Awards. Theatre-lovers nationwide will be able to instantly access exclusive, customized video content previously available only on a dedicated channel in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. hotel rooms, or online via www.broadwaychannel.com. "The emergence of The Broadway Channel on Sprint TV will offer wireless phone users a truly captivating cap·ti·vate tr.v. cap·ti·vat·ed, cap·ti·vat·ing, cap·ti·vates 1. To attract and hold by charm, beauty, or excellence. See Synonyms at charm. 2. Archaic To capture. and entertaining wireless channel," said Matt Hege, vice president of The Broadway Channel. "Sprint customers will have a 'backstage pass' to the best of Broadway from wherever they are (on the Sprint PCS (1) (Personal Communications Services) Refers to wireless services that emerged after the U.S. government auctioned commercial licenses in 1994 and 1995. This radio spectrum in the 1. Nationwide Network), whenever it's convenient to them." The Broadway Channel will be available to Sprint TV subscribers on Channel 57 in the entertainment category. Daily programming will include a "clip of the week" from one of Broadway's top shows; interviews with actors, directors and other theater insiders; special features from shows on tour; exclusive on-location segments from opening nights; star-studded red-carpet events and more. "Sprint has led the industry in offering content-rich information and entertainment applications that are changing the way consumers use their phones," said Alana Muller, director of product marketing for Sprint. "The addition of The Broadway Channel to Sprint TV demonstrates our leadership and commitment to bringing the best of entertainment to our customers." The partnership with The Broadway Channel is an extension of Sprint's longstanding sponsorship of Live Broadway and The Tony Awards. Under the Live Broadway banner, the League of American Theatres and Producers The League of American Theatres and Producers, Inc., created in 1930, is the official trade association for the commercial theatre industry. The League’s 600-plus members include theatre owners and operators, producers, presenters, and general managers in 240 + North American brings to Broadway fans events such as The Tony Awards (with the American Theatre Wing The American Theatre Wing (the Wing for short; originally part of the WWII Allied Relief Fund) is a New York City-based organization "dedicated to supporting excellence and education in theatre," according to its mission statement. ), Broadway on Broadway Broadway on Broadway is a free annual outdoor concert kicking off the Broadway season each September. Fifty thousand fans crowd Times Square to enjoy this iconic New York City event, featuring performances from current shows and sneak previews of new productions from the upcoming season. (with the Times Square Alliance), Broadway's Stars in the Alley Stars in the Alley is a free annual outdoor concert in Shubert Alley in the heart of Manhattan’s Theatre District, marking the official end of the Broadway season. Held the week of the Tony Awards® and featuring performances and celebrity guest appearances from current Broadway , Broadway Under the Stars Co-produced by the League of American Theatres and Producers and NYC & Company, Broadway Under the Stars is a free evening concert in Central Park kicking off New York City’s summer cultural events. (with NYC NYC abbr. New York City NYC New York City & Company) and many touring shows that travel across the U.S. and Canada. About The Broadway Channel(R) The Broadway Channel is a full-service multimedia company that produces and distributes video and television programming for Broadway, Off-Broadway, Performing Art Centers and Regional Theatres. The Broadway Channel(R) has an initiative with American Express' Broadway.Yahoo.com providing exclusive customized Broadway show features and star interviews for its website. Additional projects for American Express' Broadway.Yahoo.com include interactive CD-ROMs of which over 3,800,000 have been distributed via national magazines in the past year. Broadway Previews, part of The Broadway Channel(R)'s digital network provides daily programming on a dedicated channel into 33,000 Manhattan hotel rooms. The Broadway Channel digital network allows for "time of day" airing of theatrical programming, commercials, ticket billboards, and star interviews. About The League of American Theatres and Producers, Inc. The League of American Theatres and Producers, Inc., founded in 1930 and operating under the trademark "Live Broadway," is the national trade association for the Broadway industry. The League's 500-plus members include theatre owners and operators, producers, presenters, and general managers in over 140 North American cities, as well as suppliers of goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax. to the theatre industry. About Sprint Nextel Sprint Nextel offers a comprehensive range of communications services bringing mobility to consumer, business and government customers. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks offering industry leading mobile data services; instant national and international walkie-talkie capabilities; and an award-winning and global Tier 1 Internet backbone. For more information, visit www.sprint.com. |
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