Coming Attractions at Pack Expo: New Fast-Cure Solventless Laminating Adhesives, Built for Speed and Ahead of the Pack...

PHILADELPHIA -- Specialty materials company Rohm and Haas (NYSE:ROH) today announced that its solventless Mor-Free[TM] L75-164 flexible packaging laminating adhesive delivers exactly what attendees at this November's Pack Expo need: speed! The unique new adhesive delivers impressive processing efficiencies never before available at this level of performance in solventless technology. Further, it meets demanding FDA food packaging requirements in an environmentally advanced fashion. Rohm and Haas will showcase the new product's robust capabilities from November 9 through 13 during Pack Expo in Chicago, booth #E-8715, building on a joint demonstration the company conducted in April 2008 with equipment supplier Nordmeccanica.

Recommended for general and medium-performance packages as well as challenging hot fill applications, this Mor-Free adhesive delivers unmatched processing speed in multiple ways, says Nancy Smith, Rohm and Haas commercial development manager, Packaging and Converting. "Laminates used in hot fill applications made with traditional solventless adhesives are typically slow to cure, requiring a week to 10 days storage in inventory before shipping or further processing. The new Mor-Free product, which is fully compliant with stringent FDA regulation 21 CFR 177.1395, attains full cure at ambient temperatures in half the time, typically three days."

Converters can also process laminates made with this new Mor-Free laminating adhesive on the same shift - slitting in just four hours instead of waiting a day or more as they do when laminating with competing solventless adhesives. "Customers make product faster, process it more rapidly, ship it more quickly, reduce inventory requirements and meet their customer needs much faster. This adhesive is the whole package, so to speak," explains John Norder, North American business manager, Packaging and Converting. "And unlike other choices, this Mor-Free product doesn't need specialized application temperatures or cure conditions."

As the FDA imposes ever more stringent safety rules for food packaging, converters and consumer products companies can increasingly rely on Mor-Free L75-164 - and Rohm and Haas's considerable expertise in food contact safety - to help meet them, adds Norder. "We test our materials with lengthy, very precise techniques," Smith emphasizes. "When we say our materials comply with FDA requirements, we have a full-time regulatory manager, cutting-edge analytical equipment and doctorate-level chemists and toxicologists to back up that statement."

Mor-Free[TM] L75-164 laminating adhesive also provides an immediate advantage to users--an environmentally advanced formulation that helps meet the sustainability goals increasingly imposed on suppliers. With this intrinsically solvent-free product, converters need not handle VOCs or incinerate carrier solvents. The formulation doesn't contain water, alleviating air handling and drying needs in addition to improving adhesive shipping, handling and warehousing efficiencies. "The whole energy footprint is lower with this solventless adhesive," says Smith, "including the need for less space to house solventless machinery." Capital investment in solventless equipment is also lower than solvent or water-based adhesives, and installation goes more quickly, making solventless agents a highly desirable choice for those switching technology or starting new lamination lines.

Need to know more? Catch us @ go.rohmhaas.com/morfree

About Rohm and Haas Company

Leading the way since 1909, Rohm and Haas is a global pioneer in the creation and development of innovative technologies and solutions for the specialty materials industry. The company's technologies are found in a wide range of industries including: Building and Construction, Electronics and Electronic Devices, Household Goods and Personal Care, Packaging and Paper, Transportation, Pharmaceutical and Medical, Water, Food and Food Related, and Industrial Process. Innovative Rohm and Haas technologies and solutions help to improve life every day, around the world. Based in Philadelphia, PA, the company generated annual sales of approximately $8.9 billion in 2007. Visit www.rohmhaas.com for more information. imagine the possibilities[TM]

About Nordmeccanica N.A.

Nordmeccanica N.A. provides sales and after-sales services for Nordmeccanica products in North America. Innovation, quality and service are hallmarks of the company's performance. A unique integrated design allows Nordmeccanica to provide the industry with highly reliable products at the best value. Products cover every need in the coating and/or lamination of paper, films and foil for Flexible Packing; Industrial Products; Labels and more. Available configurations include two, three, four and five-ply machines for dry bond, wet bond, thermoplastic, and 100 percent solids. Their product line includes the world famous Simplex line of compact laminators and the top-of-the- line Multi-layer coaters/laminators for high production output. All machines are developed in compliance with "sustainability" requirements. Visit www.nordmeccanica.com.