Comfort the Most Important Criterion for Respondents to a U.S. Survey in the Selection of Sleepwear.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c57413) has announced the addition of Women's Sleepwear in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. 2007 to their offering. This report provides an in-depth analysis of the women's sleepwear market. Sales of sleepwear were relatively stagnant stagnant /stag·nant/ (stag´nant) 1. motionless; not flowing or moving. 2. inactive; not developing or progressing. for the early part of this decade before spiking in 2004. The reasons for this sudden growth are examined in detail, along with the emergence of important new distribution channels and their concomitant concomitant /con·com·i·tant/ (kon-kom´i-tant) accompanying; accessory; joined with another. concomitant adjective Accompanying, accessory, joined with another marketing efforts. The evolution of sleepwear from a utilitarian product to a fashion item is also analyzed, as well as the latest trends informing new designs. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. our custom research, comfort is the most important criterion for respondents in the selection of sleepwear. Income, age, and martial status also affect the type of sleepwear respondents purchase and wear. In this report, we clearly identify the principal external factors driving or curtailing growth. Exclusive consumer research reveals the attitudes, needs and behavior of consumers, with analysis broken down both by demographic characteristics, and by segment. Six years of specific sales data provide a factual and impartial presentation of the market as a whole. We also evaluate the performance of individual sectors in the market, and provide information about the major companies and brands. Using the SPSS A statistical package from SPSS, Inc., Chicago (www.spss.com) that runs on PCs, most mainframes and minis and is used extensively in marketing research. It provides over 50 statistical processes, including regression analysis, correlation and analysis of variance. forecasting package, we create a five-year forecast of U.S. retail sales, revealing potential opportunities for growth and product development. The types of sleepwear discussed in this report include: * Pyjamas pyjamas or US pajamas Noun, pl a loose-fitting jacket or top and trousers worn to sleep in [Persian pai leg + jāma garment] pyjamas, pajamas (US) npl (BRIT * Nightgowns * Robes robe n. 1. A long loose flowing outer garment, especially: a. An official garment worn on formal occasions to show office or rank, as by a judge or high church official. b. An academic gown. c. Companies/ Brands Mentioned: * Charles Komar & Sons, Inc * HanesBrands * Kellwood Company * KN Ltd * Limited Brands * Movie Star, Inc * Natori Company * Russell-Newman Ltd * VF Corporation * Warnaco Inc For more information visit http://www.researchandmarkets.com/reports/c57413. |
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