Comet Systems and Yahoo! Launch Father's Day Promotion.NEW YORK--(BUSINESS WIRE)--June 7, 1999-- Comet Systems and Yahoo! (Nasdaq: YHOO YHOO Yahoo! Inc. (NASDAQ symbol) ), a global Internet media company, today launched a Father's Day promotion featuring the Comet Cursor Comet Cursor was a software program manufactured by Comet Systems. It allowed users of Microsoft Windows Operating System to change the appearance of their mouse's cursor and to allow websites to use customized cursors for visitors. . Developed by Comet Systems, the patent-pending Comet Cursor allows a Web site to replace the standard "arrow" cursor with any image or animation. In this interactive promotion, the cursor will help Yahoo! users easily find gifts for dad this Father's Day. Through June 20th, users who click on the Father's Day banners displayed on the Yahoo! home page (www.yahoo.com) will be brought to pages sponsored by Hammacher-Schlemmer, Fingerhut, Beauty Buys or Chipshot. On these pages, users will experience themed cursors and Cursor Ads(TM), made possible by Comet Systems' new technology. Each Father's Day page is based on a theme corresponding to the sponsor: a golf course for chipshot.com (www.chipshot.com), a garage for Fingerhut (www.fingerhut.com), a backyard for Hammacher-Schlemmer (www.hammacher.com), and a bathroom for Beautybuys (www.beautybuys.com). The user's cursor will change into a pointing Yahoo! "Y!" cursor throughout each page. This "Y!" cursor will change as the user moves his or her mouse around the page revealing the sponsor's featured products and gift suggestions for Dad. One click will take the user to the sponsor's site for more information on the featured item. More than five million Web surfers have installed the Comet Cursor into their Web browsers The following is a list of web browsers. Historical Historically important browsers In order of release:
"Cursor advertising began a mere six weeks ago, and we now find it featured on Yahoo!, one of the premier brands on the Internet," said Dean Margolis, chief executive officer, Comet Systems, Inc. "The Comet Cursor is quickly becoming an essential accessory to any banner ad A graphic image used on Web sites to advertise a product or service. Banner ads come in numerous sizes, but are often rectangles 460 pixels wide by 60 pixels high. Also 460 x 55 and 392 x 72 sizes are commonly used. on the Web, because the cursor is the one place on the page which you cannot miss." "Our goal with holiday promotions is to create compelling content for our users and also cutting edge sponsorship opportunities for our advertisers," said Bill Miltenberger, Sales Promotion Director at Yahoo!. "The Comet Cursor is an ideal way to accomplish both goals. You cannot surf without looking at the cursor, and for this Fusion Marketing Online promotion, the cursor also serves as a gift finder for our users." About Comet Systems Comet Systems, Inc. (http://www.cometsystems.com) is the developer of the Comet Cursor, a patent-pending, rich media technology that allows any Web site to display a graphic or animation of its choice in place of the traditional "arrow" cursor on a Web browser The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example, www.computerlanguage.com, and the home page of that site is downloaded to you. . Headquartered in New York's Silicon Alley An area in New York that has become known for its companies devoted to multimedia and the Internet. It is located in Manhattan's "Soho" district, which does not stand for Small Office Home Office, rather it is SOuth of HOuston Street. , Comet Systems was founded in 1997 by Jamie Rosen, President; Dean Margolis, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. ; and Tom Schmitter, CTO (Chief Technical Officer) The executive responsible for the technical direction of an organization. See CIO and salary survey. . The company has licensed its technology to numerous Web sites, including Warner Bros BROS Brothers BROS Benefits and Retirement Operations Section (King County, Washington) BROS Barnes and Richmond Operatic Society (London, UK) . Online, AT&T WorldNet, Comedy Central, Mattel, and Universal Studios Online. Comet Systems has received $2.5 Million in financing from Prospect Street Ventures, as well as seed funding Seed funding is investing capital to begin a new project, so that it has enough funds to sustain itself for a period of development until it reaches either a state where it is able to continue funding itself, or has created something in value so that it is worthy of future rounds from Robert Lessin, chairman of Wit Capital and former Vice Chairman of Salomon Smith Barney. Contact Ben Austin at marketing@cometsystems.com or 212-231-2000 for further info. Yahoo! and the Yahoo! logo are registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners. |
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