Comet Systems Introduces Cometized Banner, Enters Strategic Partnership With 24/7 Media.NEW YORK--(BUSINESS WIRE)--Nov. 1, 1999-- Companies Join Forces to Increase Banner Ad A graphic image used on Web sites to advertise a product or service. Banner ads come in numerous sizes, but are often rectangles 460 pixels wide by 60 pixels high. Also 460 x 55 and 392 x 72 sizes are commonly used. Clickthrough Comet comet [Gr.,=longhaired], a small celestial body consisting mostly of dust and gases that moves in an elongated elliptical or nearly parabolic orbit around the sun. Comets visible from the earth can be seen for periods ranging from a few days to several months. Systems, developers of the Comet Cursor Comet Cursor was a software program manufactured by Comet Systems. It allowed users of Microsoft Windows Operating System to change the appearance of their mouse's cursor and to allow websites to use customized cursors for visitors. , today introduced the Cometized Banner(TM), a new product for online advertising that automatically serves branded cursors in conjunction with banner advertisements. Comet Systems and 24/7 Media (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : TFSM), one of the largest Internet media companies, also announced a strategic partnership aimed at increasing banner ad clickthrough by bringing the Cometized Banner(TM) to center stage in the online advertising arena. The Cometized Banner is an online ad format that packages a traditional banner ad with a branded cursor through a proprietary process. The Cometized Banner can be served across the 24/7 Network in the same manner as a traditional banner advertisement, and if the Web surfer's browser is Comet Cursor-enabled, they will see a branded cursor matching the advertising banner wherever they surf on the page. If the Web surfer's browser is not Comet Cursor-enabled, they will continue to surf with a traditional "arrow" cursor. The Comet Cursor has been installed by 13 million Web surfers, reaching approximately 20 percent of all online users. Several Cursor Ad tests run in Q2 and Q3 1999 concluded that adding a branded cursor to an online banner caused clickthroughs to rise from 50%-300% within the Comet-enabled population. Through their strategic partnership, Comet Systems and 24/7 Media will bring these dramatic results to a significant body of Web advertisers. Under the terms of the partnership, 24/7 Media will work towards integrating the Cometized Banner into the majority of their banner campaigns, and will also integrate Cursor Ads(TM) into their online sponsorships. Comet Systems will charge 24/7 Media a flat price per Cometized Banner, regardless of the number of banner impressions served. "We're excited to join forces and establish this strategic partnership with Comet Systems," said Joe Apprendi, senior vice president of Strategic Sales at 24/7 Media. "We've been following the steady growth of the Comet Cursor and are impressed with the technology's ability to boost the performance of banner campaigns. The product has been proven to deliver a lift in two important 'return on investment' metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM. - click-rate and brand impact. We will also be leveraging our exclusive relationship with Dynamic Logic's AdIndex to measure the brand effectiveness of Cometized Banners." The strategic partnership combines 24/7 Media's extensive reach to more than half of all online users in the U.S. (Media Metrix, Sept. 1999) with Comet Systems' record-breaking user-base. 13 million Web surfers have installed the Comet Cursor, and 2 million new users install the software each month. Comet Systems also recently announced bundling deals with RealNetworks and MindSpring, which are expected to bring the company's user base to 30 million by Q2 2000. "Our test campaigns have documented that the Cometized Banner significantly increases clickthrough, and we're honored to have 24/7 Media leading the way in establishing this as a new advertising product," said Jamie Rosen, Chairman of Comet Systems and inventor INVENTOR. One who invents or finds out something. 2. The patent laws of the United States authorize a patent to be issued to the original inventor; if the invention is suggested by another, he is not the inventor within the meaning of those laws; but in that of the Comet Cursor. "We've been really happy with the test campaigns run with advertisers such as BellSouth, Warner Bros BROS Brothers BROS Benefits and Retirement Operations Section (King County, Washington) BROS Barnes and Richmond Operatic Society (London, UK) ., and Energizer. To now have the support of a leading network such as 24/7 Media insures that advertisers can benefit extensively from the launch of the Cometized Banner." About Comet Systems Comet Systems, Inc. (http://www.cometsystems.com) is the developer of the Comet Cursor, a patent-pending, rich media technology that lets Websites and Web advertisers display a customized graphic or animation in place of the conventional "arrow" cursor. The Comet Cursor has been installed by more than thirteen million Web surfers and has built a reach of more than 20% of the Web surfing Refers to jumping from page to page on the Web. Just as in "TV channel surfing," where one clicks the remote to go from channel to channel, the hyperlink on Web pages makes it easy to jump from one page to another. public. Comet Systems' technology is now used on over 55,000 Websites; licensees include Warner Bros. Online, AT&T WorldNet, Comedy Central, Mattel, and Universal Studios Online. Comet Systems introduced the Cursor Ad(TM), a new form of online advertising, in 1999. BellSouth, Warner Bros., Toshiba, Energizer, and MSNBC MSNBC Microsoft/National Broadcasting Company have run cursor advertising campaigns at Yahoo!, AltaVista, theglobe.com, and Lycos. Comet Systems raised $7 Million in July, 1999, a second round led by Scripps Ventures, with follow-on investors MacAndrews & Forbes Holdings, PS Capital Ventures, Hudson Venture Partners L.P., Advantage Capital, Carlin car·line or car·lin n. Scots A woman, especially an old one. [Middle English kerling, from Old Norse, from karl, man.] Ventures, and Value Capital L.P. Comet Systems raised $2.5 Million in 1997 from Prospect Street Ventures and Bob Lessin. The 50-person company was founded in 1997 and is headquartered in New York's Silicon Alley An area in New York that has become known for its companies devoted to multimedia and the Internet. It is located in Manhattan's "Soho" district, which does not stand for Small Office Home Office, rather it is SOuth of HOuston Street. . For more information, contact Ben Austin For the footballer, see . Benjamin James Austin (born November 7, 1980 in Wellington, New South Wales) is an Elite Athlete with a Disability (EAD) swimmer for Australia. His classification is S8 (above elbow amputee). at 212-231-2000 ext. 103 or marketing@cometsystems.com. About 24/7 Media Reaching more than half of all online users in the U.S., 24/7 Media, Inc. is one of the largest Internet media companies. Through its global online advertising and direct marketing networks, 24/7 Media provides a full suite of online media sales services to advertisers and Web publishers. Through its flagship networks, 24/7 Media represents more than 2.5 billion ad impressions per month on more than 300 high-profile sites covering more than 20 countries. In 1999, 24/7 Media acquired Sift, Inc., a leading e-mail marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. company, and ConsumerNet, provider of the Internet's largest cooperative "opt-in" email database. Sift and ConsumerNet together operate as 24/7 Mail, a division of 24/7 Media. 24/7 Media also owns and operates 24/7 Profilz(TM), the first online co-op database of Web user profiles used to deliver targeted online banner and email campaigns. Based in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , 24/7 Media, Inc. is a publicly traded company publicly traded company A company whose shares of common stock are held by the public and are available for purchase by investors. The shares of publicly traded firms are bought and sold on the organized exchanges or in the over-the-counter market. (NASDAQ: TFSM) with offices in 28 cities in 15 countries. For more information please visit www.247media.com. |
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