Comedy Central Wins Promotion Marketing Reggie Award.NEW YORK--(BUSINESS WIRE)--March 19, 1997-- Network's Marketing/Promotion Efforts Best AT&T, McDonald's and Pepsi Cola Comedy Central's(R) promotion campaign for "InDecision '96" has been honored with a Reggie Award as one of the year's Ten Best Promotions by the Promotion Marketing Association of America (PMAA PMAA Petroleum Marketers Association of America PMAA Parallel Matrix Algorithms and Applications (conference) PMAA Production Management Alternate Architecture PMAA Propulsion Module Attach Assembly ). The prizes were given out at a luncheon presentation yesterday at the Hyatt Regency Hotel The Regency Hotel was a hotel in Denver, Colorado. Built in the 1960s to serve as a regional convention center, it was famous locally for its large gold dome and the luxury of the rooms within. in Chicago, site of PMAA's "Update '97" National Conference. Selected from among 25 finalists, the ten Reggie-winners were hailed as "the best examples of the strategic thinking that has become the new standard for promotion marketing," citing "InDecision '96" as an extension of the network programming's "acerbic, offbeat off·beat n. Music An unaccented beat in a measure. adj. Slang Not conforming to an ordinary type or pattern; unconventional: offbeat humor. humor." "We are very honored to be winning a Reggie Award along with such savvy promotion marketers as Visa, Diet Coke Diet Coke (sometimes known as Diet Coca-Cola, Coca-Cola Light or Coke Light) is a sugar-free soft drink produced and distributed by The Coca-Cola Company. and Kraft Foods Kraft Foods Inc. (NYSE: KFT) is the largest food and beverage company headquartered in North America and the second largest in the world after Nestlé SA. The Philip Morris Company (now known as Altria Group), a company that produces tobacco products, acquired Kraft for ," said Cathy Tankosic, vice president of promotion marketing for Comedy Central. Comedy Central's "InDecision '96" used the recent presidential campaign to showcase its brand of political comedy; smart, biting commentary from the likes of Bill Maher William Maher, Jr., (pronounced: /mɑɹ/) (born January 20 1956) is an American comedian, actor, writer, and producer. , Al Franken and Chris Rock. The winning promotion for "InDecision '96" centered on the unique sweepstakes -- "Whitewater: Our Land is Your Land." The grand prize winner recieved, among other things, the deed to the last two acres in the Whitewater development in Flippin, Arkansas. Comedy Central, the only all-comedy network, currently is seen in 42 million homes nationwide. Comedy Central is owned by Comedy Partners, a 50-50 joint venture of Time Warner Entertainment Co. and Viacom. Comedy Central is a registered trademark of Comedy Partners. Comedy Central's Internet address is http://comcentral.com. CONTACT: Mary Ann Minster, 212/767-8874 Tony Fox, 212/767-8746 |
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