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Comedian Jeff Foxworthy Teams Up with Schwan's Food Service and Mueller Mack.


Business Editors

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MINNEAPOLIS--(BUSINESS WIRE)--June 5, 2001

Jeff Foxworthy Jeffrey M. Foxworthy (born September 6, 1958[1]) is an American comedian, actor and game show host who is known for his work as a stand-up comedian. He is perhaps best known for his "You Might Be a Redneck" jokes. , the "you might be a redneck "...You Might be a Redneck" is the tagline for a long-running series of jokes about rednecks by comedian Jeff Foxworthy titled "The Redneck Test," supposing that people do not know if they are rednecks or not. " comic and top-selling comedian is the spokesperson for "The Really Easy, Basically Accurate Guide to Schwan's Food Service," audio CD. The target audience are Distributor Sales Representatives (DSRs).

Like many food manufacturers, Schwan's Food Service, a Minnesota-based food manufacturer, was aware that most DSRs and Marketing Associates needed more information about Schwan's products. Mueller Mack, a foodservice advertising agency, responded with a comprehensive new program reorienting Schwan's sales efforts more toward the DSR (1) (Data Set Ready) An RS-232 signal sent from the modem to the computer or terminal indicating that it is able to accept data. Contrast with DTR.

(2) (Dynamic Source R
. The CD is one of the innovative key elements of the new program because it provides product knowledge and selling tips using Jeff Foxworthy's humorous and entertaining delivery.

"Often times training material never gets read or the audio never gets listened to," said agency partner John Mack John Mack can refer to:
  • John Mack (musician), an American oboist
  • John Mack, the English missionary preacher who worked with Joshua Marshman and William Carey the 18th century Serampore missionaries in India
. "We recommended using 'edutainment'." Agency President Brian Graff said, "Jeff Foxworthy was the first name to hit us. I think it'd be impossible to find a celebrity more in tune with the sensibilities sen·si·bil·i·ty  
n. pl. sen·si·bil·i·ties
1. The ability to feel or perceive.

2.
a. Keen intellectual perception: the sensibility of a painter to color.

b.
 of most DSRs."

Foxworthy brings fun and energy to each topic. "The moment I was born, the very first thing I thought of was - food!" proclaims Foxworthy. "Of course, I only had one choice right then but fortunately it was exactly what I wanted." He proceeds to spend almost an hour weaving weaving, the art of forming a fabric by interlacing at right angles two or more sets of yarn or other material. It is one of the most ancient fundamental arts, as indicated by archaeological evidence.  in typical Foxworthy-ian observations about food and life while providing genuinely useful information and selling tips about a variety of Schwan's products.

For more information, please visit www.muellermack.com or contact John Mack at: 612.338.8089 or jmack@muellermack.com.

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Publication:Business Wire
Date:Jun 5, 2001
Words:308
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