Come one, come all.QA I have been in the restaurant industry for 17 years, and in the wake of Hurricane Katrina Editing of this page by unregistered or newly registered users is currently disabled due to vandalism. I branched out and opened five restaurants, one of which is in another state. That location is debt-free, but it lacks customers. How can I get more exposure or capital so I can reach more people?
--T. Joseph Sr. Via the Internet
Your gumption to pursue entrepreneurship in light of adversity ad·ver·si·ty
n. pl. ad·ver·si·ties
1. A state of hardship or affliction; misfortune.
2. A calamitous event. is commendable com·mend
tr.v. com·mend·ed, com·mend·ing, com·mends
1. To represent as worthy, qualified, or desirable; recommend.
2. To express approval of; praise. See Synonyms at praise.
3. . The out-of-state location may be debt-free, but if you cannot generate enough foot traffic to cover the overhead, advertise the business, and pay employees, then your break just becomes a burden.
Palates can be peculiar, so it pays to know your customers. What works in one area may not work in another. Try incorporating a little local flavor into the menu offerings to attract new customers.
Also, talk with local business owners to see whether they face similar challenges. If they do, you may want to team up to try cost-effective cooperative advertising, where ads are shared by two or more businesses.
Another option is to join the National Restaurant Association (www.restaurant.org), which will put you in touch with specialized spe·cial·ize
v. spe·cial·ized, spe·cial·iz·ing, spe·cial·iz·es
1. To pursue a special activity, occupation, or field of study.
2. consultants who can help promote your restaurant
Read The Restaurant Manager's Handbook: How to Set Up, Operate and Manage a Financially Successful Food Service Operation by Douglas Robert Brown Noun 1. Robert Brown - Scottish botanist who first observed the movement of small particles in fluids now known a Brownian motion (1773-1858)
Brown (Atlantic Publishing Co.; $79.95).