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Come Learn With Caillou!

-- Top-Rated Children's Series From CINAR

Makes Season Two Debut on PBS KIDS With

16 All-New Adventures in Growing Up! 'Come Learn With Caillou!' Initiative Invites Pre-Schoolers to Learn Along With Their Favorite 4-Year-Old Pal - Both On and Off the TV Screen 'Knowing How,' Season Two Opener, Premieres Monday, 2/10 'People I Love' Airs Valentine's Day, Friday, 2/14

MONTREAL, Feb. 7 /PRNewswire/ -- Pre-schoolers from coast-to-coast will "Come Learn With Caillou!," when the wide-eyed, animated star of CINAR Corporation's top-rated children's series stars in a whole new season of learning and growing adventures on PBS KIDS! Caillou's "knowing how," the first of eight all-new episodes, debuts Monday, February 10, 2003. "People I Love," a special Valentine's Day celebration, follows on February 14, 2003. Eight additional new Caillou episodes premiere in Fall 2003.

As a testament to its strong commitment to the popular series, this season, PBS KIDS and CINAR Corporation will kick off "Come Learn With Caillou!," an education-based, multi-media campaign, featuring four themed on- air promos designed to reinforce the valuable lessons in season two. The new 30-second spots, in which Caillou literally sets the stage for pre-school learning, will be made available on-air and online to PBS stations nationwide starting in February to support the new season. Complementary outreach materials for parents and educators will be available online at pbskids.org/caillou and through local PBS stations.

"With his boundless energy, curiosity and innocence, Caillou is the quintessential pre-schooler," said Kelly Elwood, CINAR's vice president of marketing. "As Caillou learns more about the fascinating world around him, viewers learn and grow along with him each day. This season, young fans of the series are invited to come along as Caillou explores some of the building blocks of pre-school learning."

"In keeping with the PBS KIDS mission, we are delighted to present pre- schoolers with more of life's gentle lessons and the unforgettable learning adventures Caillou is known for," said John F. Wilson, PBS senior vice president and co-chief programming executive. "Children see themselves in Caillou, and when he opens the door to learning, kids are ready to follow along."

Developed closely with noted child psychologist, Margie Gollick, Ph. D., the new Caillou episodes touch upon different learning-based themes each season, from "ABCs and 123s" (February) to "Come Play With Me" (May), "An Apple A Day" (July) to "Please & Thank You" (October) -- all from the unique perspective of a pre-schooler. Each new episode's interstitial segments, developed by CINAR and PBS from this educationally-rich content, coincide with the new season's four themes and are aimed at encouraging kids to "Come Learn With Caillou" as they do everyday through the TV series.

Season two of Caillou features "knowing how," the season opener, in which Caillou tries his best to teach his little sister, Rosie, the alphabet and, in the process, discovers the value of learning together. In "People I Love," another new episode perfectly-timed for valentine's day, Caillou finds he has a secret admirer and, after a little investigation, discovers his admirer is actually a little sister with a big heart!

Appearing consistently as one of the top-10 TV series for pre-schoolers since its 2000 debut on PBS kids, the award-winning Caillou can be seen in households across the U.S. on PBS stations nationwide. Blending vivid animation, starring the irresistible 4-year-old, and his family and friends, with live-action segments featuring puppets and real kids to create a charming half-hour, the critically-acclaimed series continues to elicit rave reviews from media nationwide.

PBS KIDS provides a nonviolent, noncommercial daily television schedule that empowers children as members of their communities, nation and world. PBS kids welcomes parents, teachers, and caregivers as learning partners through broadcast as well as online through pbskids.org. PBS, headquartered in Alexandria, Virginia, is a private, nonprofit media enterprise, owned and operated by the nation's 349 public television stations. Serving nearly 100 million people each week, PBS enriches the lives of all Americans through quality programs and education services on noncommercial television, the Internet and other media. More information about PBS is available at http://www.pbs.org/ , the leading dot-org web site on the Internet.

CINAR Corporation is an integrated entertainment and education company involved in the development, production, post-production and worldwide distribution of non-violent, quality programming and educational products for children and families.

Web Site: http://www.pbskids.org/caillou http://www.pbskids.org

http://www.pbs.org

CONTACT: Alison Grand of Grand Communications, +1-212-472-4272, alisongrand@yahoo.com, for CINAR Corporation; or Cynthia Dartley of CINAR Corporation, +1-212-475-4140, or cdartley@cinar.com
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Publication:PR Newswire
Geographic Code:1CANA
Date:Feb 7, 2003
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