Comdisco, Inc. CEO Discusses Nationwide Expansion of Prism Communication Services, Inc.'s High-Speed Data Connectivity, RED.NEW YORK--(BUSINESS WIRE)--April 27, 1999-- In a meeting with security analysts today to review its record second quarter earnings, Comdisco, Inc. president and chief executive officer, Nick Pontikes, discussed the planned direction for Prism Communication Services, Inc. The recently acquired Prism offers high-speed data connectivity in Manhattan through its RED(SM) service. Based on the success of market entry and the rising customer demand for high-speed access, Comdisco intends to introduce the RED service nationally, focusing on 32 markets in the U.S. and additional markets in Canada. Since the service was launched on January 31, 1999 with the "RED MEANS GO" marketing campaign, RED has exploded onto the scene, garnering nearly 42% brand awareness in the New York Metropolitan Area New York–Northern New Jersey–Long Island is the most populous metropolitan area in the United States and the third most populous in the world, after Tokyo and Mexico City. , according to initial market research. Prism has quickly taken a leadership position in providing retail Digital Subscriber Line See DSL. (communications, protocol) Digital Subscriber Line - (DSL, or Digital Subscriber Loop, xDSL - see below) A family of digital telecommunications protocols designed to allow high speed data communication over the existing copper telephone lines between end-users and (DSL DSL in full Digital Subscriber Line Broadband digital communications connection that operates over standard copper telephone wires. It requires a DSL modem, which splits transmissions into two frequency bands: the lower frequencies for voice (ordinary ) access services to small and mid-sized businesses, power users and telecommuters, offering superior technology supported by attentive customer service. In addition to launching RED in the new markets, Prism intends to incorporate key Comdisco services, such as business continuity, lifecycle management and Web hosting, into new benefits tailored specifically for small and mid-sized businesses. Other areas of expansion could also include turnkey telecommuting solutions and other remote access services (communications) Remote Access Services - (RAS) A service provided by Windows NT which allows most of the services which would be available on a network to be accessed over a modem link. for larger Comdisco customers. Through RED, Prism offers always-on Internet access over ordinary telephone lines, transforming the way users connect and communicate. RED gives small businesses and customers the same sophisticated communications services that large corporations take for granted. With DSL technology and an advanced Nortel Networks(TM) (NT/TSE: NTL) backbone, RED lets users download data at speeds of up to 1 Megabit per second A megabit per second (abbreviated as Mbit/s, Mbps, or mbps) is a unit of data transfer rate equal to 1,000,000 bits per second. Because there are 8 bits in a byte, a transfer speed of 8 megabits per second (8 Mbps) is equivalent to 1,000,000 bytes (Mbps)-17 times faster than analog modems (56K) and roughly eight times faster than dual-channel ISDN-without any per-minute charges. Prism Communication Services, Inc., a wholly-owned subsidiary of Comdisco (NYSE NYSE See: New York Stock Exchange : CDO (Collaborative Data Objects) A programming interface from Microsoft for accessing MAPI-based e-mail, calendaring and scheduling servers. Originally called "OLE Messaging" and "Active Messaging," CDO wraps the Enhanced MAPI library into a COM object that provides the ), is a next-generation communications company headquartered in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . For businesses and individuals alike, Prism is the single source for current and future high-speed data, Internet, video and voice solutions delivered through the company's advanced digital network. For more information on RED(SM), please visit www.redconnect.net. |
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