Comdata(R) Launches New Brand Identity Focused On Payment Innovations.BRENTWOOD, Tenn. -- Comdata[R] Corporation today launched a new brand identity to position the company as the world's premier payment innovator. The new brand consolidates all of Comdata's business units, which deliver innovative payment solutions for their customers in the transportation, retail, government services, aviation, construction, service, and restaurant and hospitality industries. "We are very excited about the new brand identity because it reflects our global presence," said Gary Krow, President of Comdata. "Right now we are in 20 countries, and by the end of 2007, we'll be on every continent except Antarctica. "We're uniting all our business units under one master brand and pursuing our global strategy to better serve our customers. We will continue to position ourselves as the leader in electronic payment processing worldwide, and our range of services will always expand to provide retailers and businesses additional solutions in payment innovation. From credit to debit to payroll to stored value cards, Comdata will continue to provide the highest quality solutions to our customers." The elements of the new brand identity campaign include: * a new logo that captures the flow of information at the heart of Comdata's business; * an enhanced, user-friendly new website (www.comdata.com) that allows customers to manage all of their Comdata accounts through Comdata's Customer Quick Access located on the Comdata homepage; * a national print and television advertising campaign that launches in 2007; * an international advertising campaign that launches in 2007; * new sales materials and targeted communications with employees, customers and prospects. About Comdata Corporation Comdata[R] Corporation (www.comdata.com) is redefining the movement of money and information through innovative payment solutions. Comdata provides custom solutions for a wide range of industries such as transportation, retail, government services, aviation, construction, service businesses, restaurants and hospitality. Innovative electronic payment solutions range from credit and debit cards debit card, card that allows the cost of goods or services that are purchased to be deducted directly from the purchaser's checking account. They can also be used at automated teller machines for withdrawing cash from the user's checking account. , gift and loyalty cards, fleet, fuel, payroll, purchasing and T&E. As a full-service merchant processor, Comdata's platforms support both its proprietary and branded card networks, as well as card processing for all card types. Headquartered in Brentwood, Tennessee Brentwood is a city in Williamson County, Tennessee, United States. The population was 23,445 as of the U.S. Census Bureau's 2000 census, and as of 2007, Brentwood's population has increased to over 30,000. Brentwood is an affluent Nashville suburb. , Comdata employs more than 1,600 people worldwide. Comdata is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Minneapolis-based Ceridian Corporation (NYSE NYSE See: New York Stock Exchange : CEN CEN - Conseil Européen pour la Normalisation. A body coordinating standardisation activities in the EEC and EFTA countries. ). About Ceridian Ceridian Corporation (NYSE: CEN) is an information services See Information Systems. company serving businesses and employees in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Canada and Europe. Ceridian is one of the top human resources The fancy word for "people." The human resources department within an organization, years ago known as the "personnel department," manages the administrative aspects of the employees. outsourcing companies List of Outsourcing Firms<ref name="who" /> Revenue (USD) Logo Company Headquarters Country of Largest Employment Service $3300 million in each of its markets, and offers a broad range of human resource services, including payroll, benefits administration, tax compliance, HR information systems and employee advisory programs. Through its Comdata subsidiary, Ceridian is a major payment processor and issuer of credit cards, debit cards and stored value cards, primarily for the trucking and retail industries in the United States. www.ceridian.com |
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