Comcast Takes Governor's Literacy Message From ``Coast-to-Coast;'' One-Million Dollar Advertising Contribution Will Help Communicate Initiatives Throughout Florida; Comcast Employees to Lead Statewide Reading Festival in October.

News Editors/Business Editors/Education Writers

NAPLES, Fla.--(BUSINESS WIRE)--March 28, 2003

Comcast Cable Communications, Inc., the country's leading cable and broadband communications provider, today announced its statewide partnership with Governor Jeb Bush in his "Celebration of Reading" Family Literacy Initiative. The company, which three-years ago served as a founding sponsor of the program, is donating $1-million in advertising support to be used in communicating the Governor's initiatives on literacy throughout the state of Florida.

Comcast will produce and telecast a series of public service announcements and special programming about the literacy initiative on its cable systems reaching approximately 1.7-million homes in Tallahassee, Jacksonville, Miami, the west Florida Gulf Coast area (including Sarasota, Ft. Myers and Naples) and portions of central Florida.

"The purpose of the Family Literacy Initiative is to establish literacy as a value for every family in Florida," said Filemon Lopez, regional vice president of the Comcast South Florida Region. "Comcast and our South Florida employees want to help every family in the state understand that the home is the child's first school, the parent is the child's first teacher and reading is the child's first subject."

"Comcast is honored to once again join with Governor Bush in the Family Literacy Initiative and expand this partnership to include our entire Florida service area," said Steve Dvoskin, regional vice president of the Comcast Gulf Coast Region. "With the recent acquisition of AT&T Broadband, we are now able to share this important message with new Comcast customers in Jacksonville, Miami, Ft. Lauderdale and the Florida Keys."

In addition to promoting the literacy program through cable television, Comcast and its more than 4,000 Florida employees will lead a statewide reading festival on Saturday, October 4, 2003, as part of "Comcast Cares Day," a company-wide community service event started in 2001. Last year's reading festival with the Bonita Springs Literacy Council (a benefactor of the Governor's program) attracted more than a thousand people and is a finalist for a 2003 Beacon Award from the Cable Television Public Affairs Association (CTPAA).

"Our employees enjoy the opportunity to give something back to their community and Comcast Cares Day is a great way to promote literacy all across our state," said Tom Autry, Comcast's Area Vice President and General Manager for Miami-Dade County and the Florida Keys. "Each year, our employees return from Comcast Cares Day with a new perspective about their company, their co-workers and their own capacity to really make a difference."

About Comcast Cable

Headquartered in Philadelphia, Comcast Cable is a division of Comcast Corporation, a developer, manager and operator of broadband cable networks and provider of programming content. Operating in 17 of the United States' 20 largest metropolitan areas, Comcast is one of the leading communications, media and entertainment companies in the world. Providing basic cable, digital cable and high-speed Internet services, Comcast Cable is the company to look to first for the communications products and services that connect people to what's important in their lives. The company's 55,000 employees, in six divisions, serve more than 21 million customers.