Comcast Spotlight Names Phillip Woodie Director of Multicultural Sales.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Former Spanish-Language Media Executive Will Help Advertisers Benefit from Cable's Competitive Advantages in Multicultural Marketing Comcast Spotlight Comcast Spotlight is the advertising sales division of Comcast Cable. With its headquarters located in New York City and offices all over the country, Comcast Spotlight employs over 3,500 people across the United States. , the advertising sales division of Comcast Cable, announced that Phillip Woodie wood·ie n. Variant of woody. , a former Spanish-language network president and senior vice president of national sales at Univision, has been named director of multicultural sales. He will lead the company's efforts to help advertisers utilize the power of spot cable to target multicultural markets. Woodie is based in Comcast Spotlight's New York headquarters. Woodie is charged with working closely with clients to expand Comcast Spotlight's multicultural division, created to meet the increasing demand from local, regional, and national advertisers to reach these growing population segments. He will promote the company's offerings among national agencies and advertisers and coordinate multicultural marketing efforts with ad sales executives across Comcast's footprint, including 22 of the top 25 DMAs. He also will work closely with the multicultural office of National Cable Communications (NCC NCC See National Clearing Corporation (NCC). ), the nation's largest spot cable advertising representation firm partly owned by Comcast Cable. "It is necessary for marketers to reach multicultural markets," said Andrew Ward Andrew Ward may refer to:
1. The value of a currency expressed in terms of the amount of goods or services that one unit of money can buy. Purchasing power is important because, all else being equal, inflation decreases the amount of goods or services you'd be able to purchase. 2. that resides in cable households." Woodie most recently served as president of sales and marketing and Azteca America, where he was responsible for the launch and development of the sales and marketing office of the new Spanish-language network. Prior, he was chief sales and marketing officer at Technology Communications Network The transmission channels interconnecting all client and server stations as well as all supporting hardware and software. , senior vice president of national sales at Univision Television Network, and he spent almost 12 years in ad sales at ABC-TV. He started his career at Cox Communications Cox Communications is a privately owned subsidiary of Cox Enterprises providing digital cable television and telecommunications services in the United States. It is the third-largest[2] cable television provider in the United States, serving more than 6. . "Comcast Spotlight can offer a unique and effective medium for reaching ethnic markets," said Phillip Woodie, director of multicultural marketing. "I am excited to help clients and agencies take advantage of our expansive programming, innovative products such as Adtag and Adcopy to tailor messages for population segments, broadband, and VOD See video-on-demand. VoD - video on demand , which only cable can offer." About Comcast Spotlight Comcast Spotlight, the advertising sales division of Comcast Cable, delivers cable's power to target viewers most efficiently and effectively. It is focused on moving the industry forward in market consolidation, integrated promotional opportunities, enhanced research, advanced technologies, and innovative products to help local, regional, and national advertisers realize greater value for their investment. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in more than 70 markets, including 22 of the top 25 DMAs. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com. |
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