Comcast Spotlight Brings Leading Retailers' Weekly Circulars to TV.Viewers Can Browse Stores' Featured Sale Items with a Click of Their Remotes PHILADELPHIA -- Harried holiday shoppers now have a new way to find out what's on What's On (Traditional Chinese: 熒幕八爪娛) is a weekly half-hour TV series that airs on Fairchild Television. Format Originally started in 1996, the show is currently the longest-running program in Fairchild Television history. sale at some of their favorite stores thanks to Video Circulars On Demand, a new video-on-demand (VOD) service from Comcast Spotlight--the advertising sales division of Comcast Cable--that takes static ads and converts them to an engaging video. Starting in mid-November, Comcast Digital Cable customers can browse video circulars with the most up-to-date sale items traditionally featured in printed newspaper inserts from several top retailers. Selecting channel 887 on their remote controls takes customers to the On Demand Shopping category, where they can see the latest sale information from those stores 24x7. Customers also can select Searchlight searchlight, device, usually swiveled, using a lens and reflecting surface to direct a powerful beam of light of nearly parallel rays. In 1892 such apparatus was used along the English Channel in coastal defense and later, in the South African War, as an aid to from the main On Demand menu to go to the shopping category. As with all on-demand programs, viewers can fast forward, rewind re·wind tr.v. re·wound , re·wind·ing, re·winds 1. To wind again or anew. 2. To reverse the winding of (recording tape or camera film). n. 1. The act or process of rewinding. and pause the videos, which include information about how customers can purchase the featured products in stores or online. "Updating the classic sales circular for TV is a natural evolution," said Kevin Smith, Vice President of Digital Media for Comcast Spotlight Comcast Spotlight is the advertising sales division of Comcast Cable. With its headquarters located in New York City and offices all over the country, Comcast Spotlight employs over 3,500 people across the United States. . "For retailers, Video Circulars on Demand are a tool to expand their reach to customers who are watching more and more video. For consumers, it's another option for finding the items they're looking for, from the comfort and convenience of their own homes." For retailers, the turnkey process provides an opportunity to present their featured sale items to about 17 million U.S. homes across more than 60 markets, including 17 of the top 25. VOD Circulars are part of Comcast Spotlight's On Demand Publishing platform. Comcast Spotlight will be promoting the Video Circulars in a series of 30-second commercials airing throughout its footprint, and in banner advertisements featured on the company's i-Guide interactive programming guide. For more information and demonstrations of Video Circulars On Demand, visit http://www.vodcirculars.com. About Comcast Spotlight Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on providing multi-platform marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of with offices throughout the country, Comcast Spotlight has a presence in nearly 90 markets with approximately 30 million owned and represented subscribers. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com. |
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