Comcast SportsNet Bay Area Debuts on March 31, 2008 as the Home of "Authentic Bay Area Sports".

Network Re-launches With a Bold New Look and a New Commitment to Premier Local Sports Coverage

SAN FRANCISCO -- Bay Area sports fans will have a new home for the best local sports coverage when Comcast SportsNet Bay Area debuts on Monday, March 31, 2008 as the home of "Authentic Bay Area Sports." Comcast SportsNet is re-launching in place of the former FSN Bay Area, in which Comcast purchased a majority interest last June.

Comcast SportsNet, the home for the San Francisco Giants, Oakland A's, Golden State Warriors, San Jose Sharks, San Jose SaberCats, and San Jose Earthquakes, will feature a bold new look matched by a new dedication to give Bay Area fans the most entertaining and comprehensive local sports coverage.

Jon Litner, president of the Comcast SportsNet family of networks, said, "At Comcast SportsNet, we know being a sports fan is a passionate, emotional and local pursuit. We invest in each of our markets to create the best local programming because our viewers are so invested in their teams. We welcome Bay Area viewers to our audience and look forward to introducing our unique brand of coverage."

Comcast SportsNet Bay Area Vice President and General Manager Ted Griggs added, "The Bay Area is home to thrilling sports traditions and die-hard sports fans who demand the best. From day one, Bay Area fans will notice a dramatic difference in the way that Comcast SportsNet covers their favorite teams, and our ongoing enhancements, including original new programming and other features, reflect our continual commitment to be the source for superior local sports coverage."

Comcast SportsNet will launch at noon on March 31st with an introductory video conveying the network's enhanced commitment to local fans. Comcast SportsNet will kick off the 2008 baseball season with live pre-game coverage of the Giants-Dodgers game and coverage of the Comcast SportsNet re-launch festivities at AT&T Park, followed by live coverage of the game at Dodger Stadium.

From the moment Comcast SportsNet debuts at 12:00 p.m. PT, the network's programming will be distinguished by new features that enhance the network's sports coverage and the viewing experience. Comcast SportsNet is introducing new animated 3D motion graphics to dynamically present updates, scores and other statistics, complemented by a new red, white and blue logo. The new on-air look is accompanied by exclusive new music and sound effects that underscore the drama and energy of live sports. Comcast SportsNet's new look incorporates the network's unique identity and the individual personalities of each team.

In conjunction with the on-air changes, Comcast SportsNet is launching a comprehensive marketing campaign on March 31 to introduce the network's new identity to Bay Area sports fans. Developed with BBDO, the campaign features the tagline "Authentic Bay Area Sports" positioning the network as the premier destination for reliable, timely and entertaining coverage. The campaign will be visible on television, online, radio, billboard, and print advertising throughout the Bay Area.

Comcast SportsNet also announced plans to introduce locally-produced daily original programming, including the region's most comprehensive live daily sports coverage. Comcast SportsNet will add in-depth news coverage and a sports talk show featuring lively debate, informed opinion and colorful analysis. Comcast SportsNet's programming will increasingly be available in the crisper format of HDTV and with the enhanced flexibility of Video on Demand. Show titles and hosts will be announced this fall when a detailed programming schedule will be released.

To support the dramatic increase in local programming, Comcast SportsNet will construct a new studio in the Bay Area with a 24-hour newsroom, sets, and editing and control facilities, and is hiring more than 50 news, creative and production professionals over the next six months. Interested candidates can review job descriptions at www.comcastsportsnet.com/employment.asp.

Schedule of Open-Press Comcast SportsNet Bay Area Launch Activities:

Wednesday March 26, 6:30 p.m.-7:30 p.m. - Legends Re-Launch Dinner featuring Authentic Bay Area sports legends Willie Mays, Willie McCovey, Vida Blue, JT Snow, Dave Stewart, Doug Wilson, Mike Ricci and others. Westin St. Francis Imperial Floor, 335 Powell Street.

Monday, March 31, 12:00 p.m. - Viewer Appreciation Day featuring Willie Mays unveiling the new Comcast SportsNet outfield signs at AT&T Park, a live telecast of Giants Pregame Live and the Giants-Dodgers game live from Los Angeles on the AT&T Park scoreboard, free public batting practice, "hot dogs On Demand," and more.

Tuesday, April 1, 6:30 p.m. - A's Opening Day featuring A's legends Sal Bando, Dave Henderson, Joe Rudi and Terry Steinbach unveiling the new Comcast SportsNet outfield signs at McAfee Coliseum during A's Pregame Live followed by live coverage of the A's-Red Sox contest on Comcast SportsNet at 7:00 p.m. Special Comcast SportsNet A's programming includes A's in Japan, documenting the team's historic trip to open the 2008 MLB season at the Tokyo Dome, premiering on Monday, March 31 at 7:00 p.m., and Oakland Athletics: 40 Years of Champions, chronicling four decades of A's excitement in the Bay Area, airing Tuesday, April 1 at 5:30 p.m.

Note to Editors: Visuals and graphics, including new network animations, artists' set renderings, marketing samples, photos and logos are available for print, broadcast and online coverage. Contact Jay dela Cruz or Tim Fitzpatrick for more information.

About Comcast SportsNet Bay Area

Comcast SportsNet Bay Area reaches nearly 4 million households in Northern California and Northern Nevada. Comcast SportsNet Bay Area's programming includes Oakland Athletics and San Francisco Giants baseball, Golden State Warriors basketball, San Jose Sharks hockey, San Jose SaberCats football, and San Jose Earthquakes soccer.

Comcast SportsNet operates 10 sports networks that cover more than 2,400 live sporting events annually and deliver comprehensive sports news and analysis to nearly 40 million cable and satellite homes. Comcast SportsNet's networks are: Comcast SportsNet Bay Area, Comcast SportsNet Chicago, Comcast SportsNet Mid-Atlantic, Comcast SportsNet New England, Comcast SportsNet Northwest, Comcast SportsNet Philadelphia, Comcast SportsNet West, SportsNet New York, The Mtn. - MountainWest Sports Network, and CSS. These networks provide live game coverage of 18 professional teams as well as college, minor league and other sports. For more information see ComcastSportsNet.com.