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Comcast Launches Second Annual Pink Ribbon Campaign, a Cross-Platform Video-On-Demand and Online Initiative Providing Convenient Access to Breast Cancer Information and Resources.


Collaboration with Breastcancer.org, Lifetime Networks and Several Top Entertainment Networks Provides Informative and Inspirational Programming in the Comfort and Privacy of Home

PHILADELPHIA -- Comcast Corporation (Nasdaq:CMCSA, CMCSK), the nation's leading provider of entertainment, information and communications, today announced "Pink Ribbon," a unique campaign to raise awareness and provide information about breast cancer. Comcast has created a dedicated, multi-platform video-on-demand (VOD See video-on-demand.

VoD - video on demand
) and online initiative that provides informational, inspirational and entertaining programs about breast cancer that can be watched right at home - with the click of a remote or a mouse.

"Through the Pink Ribbon campaign, we're providing our customers with access to leading health experts and entertainment content in the comfort of their own homes," said Matt Strauss, Senior Vice President, New Media for Comcast. "We're excited to build upon the success of last year's initiative by working with a leading breast cancer organization, Lifetime Networks and other entertainment providers to offer more than 20 hours of breast cancer-focused programming through our signature On Demand service, and at our Web sites, Comcast.net and Fancast.com."

Viewers have access to dozens of programs about prevention, living with and surviving cancer, along with health and treatment advice. Comcast's "Pink Ribbon" campaign offers more than 20 hours of original and entertaining content from program partners Lifetime Networks, HBO Hyperbaric oxygen therapy (HBO)
A form of oxygen therapy in which the patient breathes oxygen in a pressurized chamber.

Mentioned in: Ozone Therapy
, Showtime, Logo, Bio Channel, CNN CNN
 or Cable News Network

Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world.
, ABC ABC
 in full American Broadcasting Co.

Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928.
, The Style Network, Discovery Health, ExerciseTV, Parents TV, TLC TLC total lung capacity; thin-layer chromatography.

TLC
abbr.
1. thin-layer chromatography

2.
 and WB.

"We are so pleased to once again partner with Comcast to help millions of people learn more about breast cancer, an issue that affects millions of families across the country," said Dr. Marisa Weiss, President and Founder of the non-profit organization A non-profit organization (abbreviated "NPO", also "non-profit" or "not-for-profit") is a legally constituted organization whose primary objective is to support or to actively engage in activities of public or private interest without any commercial or monetary profit purposes. , Breastcancer.org. "Comcast is clearly committed to advancing the national dialogue about breast cancer. Their support brings us so much closer to our mission of ensuring that all people can easily tap into the best medical information available to help them overcome the challenges of breast cancer."

The partnership with Comcast and Breastcancer.org is part of Lifetime Network's award-winning, multi-platform 14th annual Stop Breast Cancer for Life campaign for October.

"After successfully working with Comcast and Breastcancer.org last year, we are happy to once again partner with these organizations to provide high quality original On Demand programming that educates women about breast cancer," said Lori Conkling, Executive Vice President, Distribution of Lifetime Networks. "Providing entertaining and inspirational content through the Pink Ribbon campaign supports our commitment of informing and empowering women about issues that affect their lives."

Beginning this week and continuing throughout the entire month of October (Breast Cancer Awareness Month), Comcast customers with On Demand service will have free access to programs that will encourage and inspire women who are fighting or have survived breast cancer, including episodes of HBO's Sex and the City, Showtime's The L Word, celebrity bios from Bio Channel and the star-studded Lifetime Original Movie Living Proof starring Harry Connick Harry Connick is the name of:
  • Harry Connick, Sr., New Orleans district attorney and part time singer
  • Harry Connick, Jr., his son, New Orleans musician, singer, and actor
, Jr. Living Proof tells the moving true story of Dr. Dennis Slamon, the UCLA UCLA University of California at Los Angeles
UCLA University Center for Learning Assistance (Illinois State University)
UCLA University of Carrollton, TX and Lower Addison, TX
 doctor who helped develop the revolutionary breast cancer drug, Herceptin[R], and his effort to keep the drug trials afloat and save the lives of thousands of women.

In addition, there are dozens of programs in categories including:

Pink Originals

Original, exclusive programming created specifically for the Pink Ribbon campaign by Lifetime and Parents TV. Topics include how to talk to family and friends about cancer including children, and what to expect from diagnosis, treatment and recovery are also covered. Also features original workouts from ExerciseTV.

Meet the Doctors

New and original content produced by Comcast, in partnership with the University of Pennsylvania (body, education) University of Pennsylvania - The home of ENIAC and Machiavelli.

http://upenn.edu/.

Address: Philadelphia, PA, USA.
 Abramson Cancer Center, provides an overview of risk factors, importance of knowing family history and tips on how to detect and defeat cancer.

Prevention-Healing

Programs from Discovery Health and ExerciseTV provide in-depth information about prevention, including how to perform a breast self-exam.

TV & Movies

Special segments from TLC, The Style Network and Lifetime provide advice for patients and survivors from demonstrations on how to wear a scarf, to tips on boosting confidence and self-esteem. Additionally, in a special episode of Style's Dress My Nest home decor expert Thom Filicia brings new life to the living room of a recent cancer survivor and offers tips on how to use your home as a source of inspiration.

This unique and comprehensive offering is one reason why Comcast customers are currently using On Demand more than 300 million times per month. For more information about Comcast's services, customers can visit www.Comcast.com.

Pink Ribbon Online

Comcast also will feature most of the Pink Ribbon programs available On Demand on its Web sites at Comcast.net and Fancast.com including, episodes of Sex and the City, The L Word, Whose Wedding is it Anyway?, One Tree Hill and profiles of celebrities who have battled breast cancer from Bio Channel. Pink Ribbon programs will be accessible on Comcast.net at www.comcast.net/pinkribbon, and on Fancast.com by clicking on the Pink Ribbon logo.

In addition, in partnership with Snapfish.com, Comcast will donate 30 percent of proceeds on all photo calendars and Pink Gives! stationery items purchased through the Comcast Photo Center on Comcast.net during the month of October to Breastcancer.org.

Both Comcast.net and Fancast.com are operated by the Comcast Interactive Media Comcast Interactive Media (CIM) is a division of Comcast focusing on online media. CIM was created in 2005 and is headed by President, Amy Banse and Executive Vice President of Strategy and Development, Samuel Schwartz. Comcast Interactive Media products include: Comcast. , the division of Comcast that develops and operates internet businesses focused on entertainment, information and communication. Comcast.net is the main portal for Comcast's high speed internet customers and garners over 3.7 billion page views and 17.6 million unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions.  per month, and Fancast.com is the premiere online destination that enables users to watch, manage and find entertainment content wherever it is available.

About Comcast Corporation

Comcast Corporation (Nasdaq: CMCSA, CMCSK) (www.comcast.com) is the nation's leading provider of entertainment, information and communications products and services. With 24.6 million cable customers, 14.4 million high-speed Internet See broadband.  customers, and 5.6 million Comcast Digital Voice Comcast Digital Voice (CDV) is a home telephone product offered in limited markets by Comcast Corporation. It is similar to VoIP, but differs in that it operates on a dedicated server and assigns priority to the information sent over the CDV network, and also means that the  customers, Comcast is principally involved in the development, management and operation of broadband cable systems and in the delivery of programming content.

Comcast's content networks and investments include E! Entertainment Television, The Style Network, The Golf Channel, VERSUS, G4, PBS KIDS Sprout PBS KIDS Sprout (sometimes referred to as PBS Sprout, KIDS Sprout, or just Sprout) is a US digital cable television channel, video-on-demand (VOD) service, and website providing PBS KIDS shows and original programming for preschoolers and their families. , TV One, ten Comcast SportsNets networks and Comcast Interactive Media, which develops and operates Comcast's Internet businesses, including Comcast.net (www.comcast.net). Comcast also has a majority ownership in Comcast-Spectacor, whose major holdings include the Philadelphia Flyers The Philadelphia Flyers are a professional ice hockey team based in Philadelphia, Pennsylvania. They are members of the Atlantic Division of the Eastern Conference of the National Hockey League (NHL).  NHL NHL Non-Hodgkin's lymphoma, see there  hockey team, the Philadelphia 76ers NBA NBA
abbr.
1. National Basketball Association

2. National Boxing Association

NBA (US) n abbr (= National Basketball Association) → Basketball-Dachverband (=
 basketball team and two large multipurpose mul·ti·pur·pose  
adj.
Designed or used for several purposes: a multipurpose room; multipurpose software.


multipurpose
Adjective
 arenas in Philadelphia.
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Date:Sep 22, 2008
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