Comcast And TV Guide On Screen In Flawless First-Ever Launch Of Interactive Program Guide In Suburban Detroit; First Commercial Deployment of TVGOS Interactive Guide For General Instrument's CFT2200 Set-Top.

DENVER, Colo.--(BUSINESS WIRE)--June 11, 1996--Ushering in the new age of set-top-based interactive program guides, TV Guide On Screen and Comcast Cable Communications Inc., have announced the launch of TV Guide On Screen's interactive guide in Comcast's Southgate system in suburban Detroit.

The General Instrument CFT2200 advanced analog set-top is scheduled to roll out in another suburban Detroit area Comcast system, this one in Fraser, Mich. in the very near future. TV Guide On Screen is the first independent software provider to deliver an application to GI for the CFT2200 for commercial deployment. Plans call for GI to deliver nearly 10,000 of the new converters.

Commenting on the announcement, Geof Rochester, Comcast's senior vice-president for sales and marketing noted, "We are excited to be in the vanguard of providing customer-focused products to our subscribers. The flawless introduction of the guide in Southgate is a credit to TV Guide On Screen's expertise in the launch process. The turnkey solution and professionalism of their launch team has resulted in virtually no trouble calls to our customer support center. A phone survey of early customer installs indicated a great deal of excitement and satisfaction with the new service."

Kate Ebli, general manager of the Southgate system added, "We are extremely pleased to be able to offer Southgate subscribers TV Guide On Screen's interactive guide. The guide puts the control and choice of TV watching in the hands of the consumer -- not the programmer. This is the most advanced, full featured guide available today, and we are especially pleased to be the first cable system in the country to be able to offer it to our subscribers."

Among the many significant features of the interactive guide is the "Parental Lock." While recent legislation has mandated the V-Chip for parental control, that particular piece of hardware will not be available for some time, and will be installed only in new television sets. TV Guide On Screen's interactive guide allows subscribers in the Detroit area Comcast systems to block out programming that they may not find appropriate. Programming can be blocked by channel, time and rating, giving parents effective, broad and sophisticated control over their children's access to programming in their homes.

Larry Miller, vice president of marketing for TV Guide On Screen said, "In an ever-changing marketplace, our interactive guide delivers features which provide a competitive edge for Comcast, and create new and useful ways for subscribers to get the most out of their television viewing experiences."

Additional features of the interactive guide which TV Guide On Screen supplies via the CFT2200 include:

-- Flip. Designed to alleviate the frustration faced by channel surfers who come upon an interesting show but don't know what it is or how long it will last, the Flip feature will automatically identify the title and duration of each channel's current program in a non-intrusive overlay display at the bottom of the screen -- even if a commercial is running.

-- Browse. Without changing channels or interrupting the show they are currently watching, viewers can scan through listings on other channels and at other times, view the information in a special banner appearing at the bottom of the screen. The viewer can tune immediately to programs in progress or set Reminders.

-- Pay-Per-View. TV Guide On Screen's interface allows PPV purchases from virtually any point in the guide. A viewer can Flip to a PPV channel, and order; Browse to it, and view order information right on screen, and then order the event...all with the touch of a button.

-- Reminders(TM). Users can select programs from anywhere in the guide and include them in their future viewing itinerary. Then, while they're watching another channel at the times chosen, TV Guide On Screen will prompt them a minute in advance to tune to their selected show.

-- Full-Screen Listings. Viewers can also look through the entire day's listings at a glance, and quickly get more information on particular programs, and immediately tune to any channel, or set Reminders for later.

"The features which our interactive guide supplies are designed to provide maximum benefit to both subscribers and cable operators," added Larry Miller. "Using the guide, the subscriber can navigate through programming and tailor viewing to individual taste, at any time. Comcast, in providing these new services, will not only increase their customer satisfaction and retention, but will also build revenues through increased pay-per-view buy rates and premium channel subscriptions as has been demonstrated in our past guide trials."

Comcast Corporation, the parent Comcast Cablevision of Southgate, is principally engaged in the development, management and operation of wired telecommunications including cable television and telephone services; wireless telecommunications including cellular, personal communications services and direct-to-home satellite television; and content through principal ownership of QVC, the world's premier electronic retailer, and other programming investments. The company's consolidated and affiliated operations serve over nine million customers worldwide. Comcast's Class A and Class A Special Common stock are traded in the Nasdaq Stock Market under the symbols CMCSA and CMCSK, respectively.

TV Guide On Screen is a joint venture of Tele-Communications, Inc. and News America Publications, Inc., parent of TV Guide magazine. Both organizations are committed to the future of interactive television and the importance of value added navigation.

CONTACT: Bender, Goldman & Helper

Stu Ginsburg, 212/371-0798