Comcast 'Sweeps' November with Full Line-Up of Hot Primetime Shows Available On Demand.
PHILADELPHIA -- With the November sweeps* in full swing, Comcast offers its customers instantaneous access to more than 1,000 episodes from 250 TV series through its signature On Demand service. Customers have access to all of the highly anticipated primetime shows, including The Good Wife, Two and a Half Men, Accidentally on Purpose, Nip/Tuck, Desperate Housewives, Curb Your Enthusiasm, Dexter, The Closer and many more whether they want to watch On Demand, live on TV or through digital video recorders (DVRs).
"Missed an episode of your favorite primetime show, don't worry, chances are we've got it," said Derek Harrar, Senior Vice President and General Manager of Video and Entertainment Services for Comcast. "With hundreds of TV shows available On Demand, our customers can watch the hottest episodes when they want during sweeps or anytime."
According to a recent independent nationwide survey** conducted by Comcast, 67 percent of consumers said that if they missed a TV show this fall and knew it was available through video-on-demand, they would watch it. The survey showed 78 percent of individuals under 35, and more than 50 percent of those over 35 plan to use On Demand, the Internet and DVRs to watch their favorite primetime programs this fall.
Increasingly, Comcast customers are viewing more TV shows through On Demand with growth rates of nearly 25 percent among Comcast customers viewing fall TV series On Demand from 2007 to 2008, and early indications for fall TV series viewing in 2009 show similar increases. In addition to movies, kids programming and music videos, broadcast and cable TV shows perform very well on the On Demand service with NCIS, Dexter, CSI: Miami, CSI: NY, Two and A Half Men, Curb Your Enthusiasm, Sons of Anarchy, Entourage and It's Always Sunny in Philadelphia coming in as popular hits in the month of October.
Currently, Comcast's On Demand library offers more than 17,000 choices available anytime including more than 2,600 choices in HD available over the course of a month. This month, Comcast On Demand is also offering its largest collection of blockbuster movies available the same day as DVD with movies like Angels & Demons, The Taking of Pelham 123 and Four Christmases.
About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA, CMCSK) (www.comcast.com) is one of the nation's leading providers of entertainment, information and communication products and services. With 23.8 million cable customers, 15.7 million high-speed Internet customers, and 7.4 million Comcast Digital Voice customers, Comcast is principally involved in the development, management and operation of cable systems and in the delivery of programming content.
Comcast's content networks and investments include E! Entertainment Television, Style Network, Golf Channel, VERSUS, G4, PBS KIDS Sprout, TV One, ten sports networks operated by Comcast Sports Group and Comcast Interactive Media, which develops and operates Comcast's Internet businesses, including Comcast.net (www.comcast.net). Comcast also has a majority ownership in Comcast-Spectacor, whose major holdings include the Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA basketball team and two large multipurpose arenas in Philadelphia.
*"Sweeps" is the Nielsen ratings period conducted four times annually measuring television viewership.
** Conducted by independent research firm, International Communications Research (ICR) on behalf of Comcast. Nationwide 500+ individuals were surveyed.
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|Date:||Nov 12, 2009|
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