Combined Annual VoD and NVoD Revenue Will Increase Fivefold to Euro 2.2 Billion by 2008, Says Yankee Group.LONDON -- On-demand TV services from companies such as FastWeb and arrivo will account for a growing proportion of European pay-TV revenue in the next 3 to 5 years Video-on-demand (VoD) and its variants will account for an increasing proportion of digital TV revenue in Western Europe Western Europe The countries of western Europe, especially those that are allied with the United States and Canada in the North Atlantic Treaty Organization (established 1949 and usually known as NATO). . However, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the Yankee Group (the Yankee Group, Boston, MA, www.yankeegroup.com) A major market research, analysis and consulting firm founded in 1970 by Howard Anderson. It provides general consulting and strategic planning in the computer and communications field. report, On-Demand TV, Part 1: VoD Will Grow Europe's Pay-TV Markets, but Not Much, VoD faces several challenges. For cable operators, these include digital upgrade costs and provision of customer-premises equipment Customer-premises equipment or customer-provided equipment (CPE) is any terminal and associated equipment and inside wiring located at a subscriber's premises and connected with a carrier's telecommunication channel(s) at the demarcation point ("demarc"). . For satellite operators, the lack of a return path will prevent them from providing true VoD services. Most importantly Adv. 1. most importantly - above and beyond all other consideration; "above all, you must be independent" above all, most especially , platform operators must recognize that VoD represents an enhancement of the digital TV value proposition rather than a core application, such as multichannel Using two or more paths for transmission or processing. It can refer to a variety of architectures including (1) multiple I/O channels between the CPU and peripheral devices, (2) multiple wires in a cable, (3) multiple "logical" channels within a single wire or fiber or (4) multiple programming. As a result, although VoD in one form or another will become a must-have component of every digital TV offering, it will generate only a modest share of overall service revenue. "Both VoD and DVR (1) (Digital Video Recorder) A device that records video onto a hard disk from one or more ceiling mounted video cameras. Part of a security system, the DVR typically supports 4, 8 or 16 separate camera channels. will coexist as complementary options for digital TV customers," says Jonathan Doran, Yankee Group Broadband & Media Europe senior analyst. "Given the fact that substantial demand for true VoD remains unproven, many cable operators will also keep their options open by not committing to a single on-demand strategy, offering customers a choice of VoD, DVR or both. Broadband providers of digital TV services are likely to focus primarily on VoD or a combination of VoD and nDVR, given the sensitivity of content protection issues associated with redistribution and local storage of digital content delivered over IP networks. PRESS CONTACT For interviews, contact Jonathan Doran, jdoran@yankeegroup.com CORPORATE CONTACT Kimberly Vranas, director of marketing, press liaison, 617.880.0214, kvranas@yankeegroup.com THE YANKEE GROUP (http://www.yankeegroup.com) The Yankee Group is the global leader in communications & networking research and consulting. The company helps businesses understand the opportunities, risks and competitive pressures of developing, deploying and consuming products and services that drive communication or information exchange. Now in its fourth decade, the Yankee Group is based in Boston with offices throughout North America and Europe. |
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