Combat Seeks Nation's Toughest Roaches; Launches Fourth Annual "Search and Rescue Mission" to Liberate Infested Homes.OAKLAND, Calif.--(BUSINESS WIRE)--March 17, 1997--What is one of America's worst living nightmares? Cockroaches cockroaches insects which may carry Salmonella spp. in their gut and play a part in the spread of the disease. . Daily, millions of American households are invaded by these disgusting uninvited un·in·vit·ed adj. Not welcome or wanted: uninvited guests. uninvited Adjective not having been asked: uninvited guests house guests -- but not for long. Once again, Combat is coming to the rescue with its fourth annual search for the toughest bugs in America. Five winners will receive a comprehensive, free home treatment in June (peak roach season) by nationally renowned Combat field scientist, Dr. Austin Frishman, a.k.a "Dr. Cockroach cockroach or roach, name applied to approximately 3,500 species of flat-bodied, oval insects forming the order Blattodea. Cockroaches have long antennae, long legs adapted to running, and a flat extension of the upper body wall that conceals the ," as well as cash rewards from $1,000 to $5,000. Despite good housekeeping Good Housekeeping is a women's magazine owned by the Hearst Corporation, featuring articles about women's interests, product testing by The Good Housekeeping Institute, recipes, diet, health as well as literary articles. , last year's winners suffered nonstop intrusions from unwanted roaches. During the daytime, roaches ate food in pantries and on dining room tables, and used kitchens and bathrooms as if they were their own. At night they crawled under bedcovers. As a public service, Combat, leading roach bait Roach bait describes the most effective method used to kill roaches, taking advantage of the fact that roaches are cannibals. Since roaches actually live in nests, it isn't enough to simply kill the one or two roaches that happen to wander into a trap, as plenty of others manufacturer, visited and treated these homes for free with Combat Plus, making each home virtually roach-free. Entrants need to submit a one-page letter describing their roach problem by Monday, April 14. Last year, Combat received over 400 entries from 39 states. "Finding roach solutions that work in people's homes is our first priority," said Dr. Ted Shapas, manager of insecticide research for Combat. "These treatments let us help people with even the most difficult problems and teach others that long-term roach control is possible if you use the right products." Treatments To Include Combat Plus Featuring Baits and Gel: This year, Dr. Frishman again will conduct roach severity tests in each winner's home and will treat the infestation infestation /in·fes·ta·tion/ (-fes-ta´shun) parasitic attack or subsistence on the skin and/or its appendages, as by insects, mites, or ticks; sometimes used to denote parasitic invasion of the organs and tissues, as by helminths. with Combat Plus, a new "2 in 1" product featuring Combat SuperBait bait stations and a unique form of bait insecticide -- Combat's Roach Killing Gel. Combat Plus, featuring superior roach and egg-killing ingredients, is the most effective and comprehensive long-term roach control solution system available to consumers today. Dispensed from a tube with its own applicator ap·pli·ca·tor n. An instrument for applying something, such as a medication. applicator, n a device for applying medication; usually a slender rod of glass or wood, used with a pledget of cotton on the end. , the gel is easy to use in small spaces including cracks and crevices such as around plumbing under sinks where roaches live and breed. Used in tandem, one application using 12 Combat baits and one tube of gel can kill up to 30,000 roaches and their eggs. Call for Entries: Consumers who have seemingly unsolvable roach problems and live in single-family residences and apartments up to four units are eligible to send their one-page description to: Combat 55 Union Street San Francisco, CA 94111 All letters should include name, address and phone number. Entries must be postmarked by April 14. CONTACT: Ketchum Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Sandy Holbrook, 415/984-6379 Elizabeth Polenske, 415/984-6298 |
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