Comarch launches Loyalty Management System.

Comarch, a Central European IT business solutions provider, recently announced the global launch of its Loyalty Management System--a comprehensive suite of business applications for managing both simple and advanced loyalty programs that can be implemented across all the sectors dealing with large customer groups: telecommunications, retail and financial services. Comarch Loyalty Management System was designed to improve customer retention rates, communication and frequency of customer interactions. According to the company, the system was created with flexibility, ergonomic Web-based user interface and ease of operations in mind. Scalable architecture guarantees adjusting the loyalty program to the company's growth. The company has positioned Comarch Loyalty Management as more of a business solution than an application. The solution was designed to be an easy-to-use tool for a range of professionals: marketing managers, salespeople, logistic partners or loyalty program partners. Because an exchange of confidential information is unavoidable, the system is designed with emphasis to security and data protection. The global launch of Comarch Loyalty Management was preceded by the contracts for the deployment of the system by a global energy supplier and the leading retail company in Russia.

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www.comarch.com