Columbian Bank & Trust Chooses SEDONA's Intarsia to Help Enhance Customer Relationships and Expand Customer Base.

Business Editors

KING OF PRUSSIA, Pa.--(BUSINESS WIRE)--June 14, 2001

Bank to Run Intarsia on IBM eServer Using

Jack Henry Core Processing System

SEDONA(R) Corporation (Nasdaq: SDNA) (www.sedonacorp.com) announced today that The Columbian Bank and Trust has selected SEDONA's Customer Relationship Management (CRM) solution, Intarsia(TM), to provide new capabilities that will help the bank identify new prospective customers and offer enhanced customer service.

Columbian Bank & Trust, is a $152 million bank with seven branch offices in Topeka, Kansas. Intarsia will be used by the bank's Customer Service Department to evaluate its existing customer base to determine what new types of products to offer to its 6,000 customers. Additionally, the bank plans to purchase prospect mailing lists and use Intarsia to create targeted marketing programs to specific areas in the Topeka area.

"We have been looking at various MCIF and CRM systems for about two years," said Gary Yager, president, Columbian Bank & Trust. "The biggest reason that we chose Intarsia is because it will reside on our IBM eServer iSeries platform and provides a very cost effective, yet full function CRM system we can continue to grow with."

Columbian Bank & Trust will install Intarsia on a Windows NT server with future plans to migrate to an IBM eServer iSeries system, which will work with the bank's core management information processing system, Jack Henry & Associates' CIF 20/20TM. Utilizing the data content in the Jack Henry system, Intarsia extracts customer information and combines it with third-party business-to-business or business-to-consumer data such as lifestyle and preference information. Intarsia then filters, analyzes, and visually presents the data while utilizing sophisticated techniques for householding and segmentation. Subsequently, Intarsia can then help users analyze customer and product profitability, develop customer and prospect profiles, and develop and track marketing campaigns. Intarsia also allows front-line personnel the ability to utilize this information as they are servicing customers. The system captures critical interactive and information and contact history that the front-line staff gathers from conversations with customers that can provide great insight into their personal needs and preferences. This interactive information, coupled with the transactional and analytical information created by the Jack Henry CIF 20/20 system and third party householding/business data, provides a very powerful, integrated view of the entire customer relationship. This enables everyone in the financial institution to best identify, acquire, foster and retain loyal, profitable customers.

"Utilizing the synergy between SEDONA, IBM, and Jack Henry, we believe that it will be much easier for us to implement a CRM strategy since we'll be the ones compiling the information," Yager continued. "We won't be dependent on a third-party to drive our processes. Most MCIF systems that we looked at were that way, and as such we felt that Intarsia was a better fit for our needs."

"Combining Intarsia with the IBM iSeries server and Jack Henry's CIF 20/20 allows Columbian Bank & Trust to add value to their infrastructure by adding a CRM component to their back-office systems," said Mike Crofts, vice president of sales, SEDONA Corporation. "Intarsia will provide a comprehensive CRM environment that is rich in functionality and will help the bank with its customer service, customer retention, and profitable, new account acquisition efforts."

About SEDONA Corporation

SEDONA(R) Corporation (Nasdaq: SDNA) is a leading provider of an affordable, quick and easy to implement Web-based Customer Relationship Management (CRM) solution for small and mid-sized financial services institutions. SEDONA's Intarsia(TM), the company's flagship software product, was recently selected as Product of the Year by Customer Inter@ction Solutions(TM) Magazine. SEDONA provides strategic business and marketing services that allow SEDONA clients to optimize their use of the CRM system so they can substantially increase their customer acquisition and retention, cross-selling opportunities and overall operational profitability. SEDONA partners with market leaders such as IBM(R), Acxiom(R) and E.piphany(R) to develop and deliver best-in-breed CRM solutions. For additional information, visit the SEDONA Web site at www.sedonacorp.com or call 1-800-815-3307.

Forward Looking Statements

Statements made in this news release that relate to future plans, events or performances are forward-looking statements. Any statement containing words such as "believes" "anticipates" "plans" or "expects" and other statements which are not historical facts contained in this release are forward-looking, and these statements involve risks and uncertainties and are based on current expectations. Consequently, actual results could differ materially from the expectations expressed in these forward-looking statements.

SEDONA(R) is a registered trademark and Intarsia(TM) is a trademark of SEDONA Corporation. Lead Factory(TM) is a trademark of Lead Factory, Inc. All other trade names are the property of their respective owners.

This press release and prior releases are available on the SEDONA Corporation Web site at www.sedonacorp.com.