Columbia Tristar and Interruption Television Sign Licensing Agreement for Planet Ex.

Business Editors

LOS ANGELES--(BUSINESS WIRE)--Sept. 13, 2000

Interruption Television, Inc. (OTCBB:ITTV) today announced that it has signed a licensing agreement with Sony Picture Entertainment's (NYSE:SNE) Columbia Tristar International Television. The license is for the use of Interruption Television's youth oriented, Planet Ex property in the Middle East. Columbia Tristar will utilize this property in the development of its television brand, AXN-Action TV.

This agreement is the fourth license that Interruption Television has executed with Columbia Tristar, allowing the Company's distribution to reach into Asia, Spain, Portugal and South America. Interruption Television now has a total of 160 million global household distribution via its agreements with Columbia Tristar. This is one of several distribution vehicles that the Company utilizes to reach international audiences.

Danny McGill, CEO of Interruption Television, Inc. commented, "The marriage between our properties and Columbia Tristar are a natural synergy. We have demonstrated with our other properties that we are experts on brand building as well in the creation of a totally vertical multimedia system with true bottom line results. Columbia Tristar has recognized this and continues to develop their relationship with us with licensing new properties. We anticipate that Planet Ex will increase their reach into the popular youth segment, further increasing both companies distribution. We look forward to the developments that our continuing relationship with Columbia Tristar will produce."

About Interruption Television, Inc.

Started in 1996, Interruption Television's (ITV) provides an enriched entertainment experience through streams of on-line and television content for the viewer to move among with ease and convenience creating an integrated, interactive environment. To date, ITV has concentrated on the largely untapped Asian marketplace, however the Company is currently entering the US through several strategic relationships. ITV began with a focus on advertising, generating 3 million Singapore dollars in revenues in its first year. Maintaining the advertising division, now labeled ITV Services, the Company then began producing television content. ITV has further expanded its vision into becoming a forerunner in content provision, not just for TV, but for interactive programming via the Internet and Broadband technologies. The Company has evolved into a dynamic source for content needs in any area of programming. ITV Services has a strong foothold in the advertising arena, servicing Multi-National companies such as Sony Music and Prudential Insurance. Please visit the Company's corporate site at www.interrupttv.com

Included in this release are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Although the company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations reflected in such forward-looking statements will prove to have been correct. The company's actual results could differ materially from those anticipated in the forward-looking statements as a result of certain factors including sales levels, distribution and competition trends and other market factors.