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Columbia TriStar Pay TV Accesses EarthLink to Connect to "The Net".


PASADENA, Calif.--(BUSINESS WIRE)--Feb. 6, 1996--EarthLink Network, Inc. and Columbia TriStar's Pay Television division today announced a joint promotion which involves EarthLink sponsoring the pay-per-view release of the Sandra Bullock bullock

a mature castrated male cattle destined for meat production or draft.
 blockbuster The Net.

Viewers of The Net on pay-per-view will be offered EarthLink's TotalAccess Internet software and two hours of free Internet access See how to access the Internet.  time. In addition, EarthLink's Web site will include promotions of the film and links to related content at Sony Pictures Entertainment's Web page (http://www.sony.com).

The Columbia TriStar Pay Television and EarthLink promotion for The Net on pay-per-view is expected to reach an audience of over 50 million nationwide. Viewers who then order The Net on pay-per-view will have the opportunity to "get on the net" for free with EarthLink's TotalAccess package, which includes the popular Netscape Navigator An earlier Web browser for Windows, Macintosh and X Windows from Netscape that provided secure transmission over the Internet. Soon after its introduction in 1994, Navigator, or just "Netscape," as it was commonly called, quickly became the leading browser on the Web.  product. Columbia TriStar expects a high volume of orders for The Net on pay-per-view and EarthLink anticipates that this will result in a large percentage of the viewing audience taking advantage of the special The Net/Internet access package.

"Columbia TriStar is committed to developing innovative marketing strategies for our products," commented Larry Smith

For other people named Larry Smith, see Larry Smith (disambiguation).
Larry W. Smith (born 1951 in Hudson, Quebec) is a Canadian athlete and businessperson. He is currently the president of the Montreal Alouettes.
, senior vice president, Worldwide Pay Television, Columbia TriStar International Television Columbia TriStar International Television was known as the worldwide television distribution arm of Columbia TriStar Television that was launched in 1995. In 2002, it was renamed to Sony Pictures Television International. . "With this joint promotion around The Net, we anticipate a broadly successful campaign."

Strategically located near Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , EarthLink is closely tied with the entertainment industry on a number of levels. EarthLink's philosophy of combining its techno-savvy Internet expertise, national access capabilities and thorough understanding of the entertainment business has resulted in an industry-friendly environment rich in potential.

"EarthLink and Columbia TriStar have a great relationship," said William Widmaier, vice president of market development for EarthLink Network. "We recognize Hollywood as the content king, and we view the Internet as a new method of content distribution. This opens up the possibility of innovative partnerships. Because we've been involved with Hollywood since the day we started, we understand the needs of the entertainment industry."

Widmaier added, "The move further strengthens EarthLink's reputation as `Hollywood's Internet service provider Internet service provider (ISP)

Company that provides Internet connections and services to individuals and organizations. For a monthly fee, ISPs provide computer users with a connection to their site (see data transmission), as well as a log-in name and password.
.'"

EarthLink's future industry promotions with other studios may include live interviews broadcast on the Internet with starts of upcoming releases, film-related multi-player Internet games, and special offers to pay-per-view clients and subscribers.

EarthLink Network is one of the largest national "pure Internet" access providers in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . A privately held corporation Noun 1. privately held corporation - a corporation owned by a few people; shares have no public market
close corporation, closed corporation, private corporation
, EarthLink offers custom web site development and marketing and business networking This article needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article.  in more than 211 cities in the U.S. and Canada -- with more cities being added weekly. In just over a year, EarthLink has grown from two employees to more than 200.

EarthLink Network enjoys close ties to major studios, guilds and production houses, as well as major producers, directors and actors. The company's Internet access package, EarthLink Network TotalAccess, was recently rated "A" by The Net magazine. The easy-to-use software includes Netscape Navigator.

CONTACT: EarthLink

Vikki Holmes, 818/296-2400

or

Shafer PR

Kirsten Kappos, 415/989-0595 ext. 103

or

Columbia TriStar

Tom Keeter, 310/280-8532
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 6, 1996
Words:492
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