Columbia TriStar Interactive Opens A Window Into The Private World of "Dawson Leery" With the Launch of Dawson's Desktop.LOS ANGELES--(ENTERTAINMENT WIRE)--Oct. 6, 1998-- Fans are given the ultimate power tools of interactivity with the introduction of "Dawson's Desktop," presented by "Dep," an online program that complements the Columbia TriStar Television Columbia TriStar Television, Inc. was the third name of the television studio Screen Gems, adopted with the Columbia-TriStar merger of 1991 and last used in 2002. Columbia TriStar Television was launched in 1994 as a joint venture between Columbia Pictures Television and hit, "Dawson's Creek Dawson's Creek is an American primetime television drama which aired from January 20, 1998, to May 14, 2003, on The WB Television Network. The lead production company was Sony Pictures Television. " Columbia TriStar Interactive (CTI (Computer Telephone Integration) Combining data with voice systems in order to enhance telephone services. For example, automatic number identification (ANI) allows a caller's records to be retrieved from the database while the call is routed to the appropriate party. ), has announced the October 7th 9:01 pm ET/PT launch of "Dawson's Desktop," a programming platform that extends the themes, plots and characters of "Dawson's Creek" to the online arena. The Web site, to be located at www.dawsonscreek.com will act as an integrated companion to the show, offering derivative and original content between episodes and over hiatus hiatus /hi·a·tus/ (hi-a´tus) [L.] an opening, gap, or cleft.hia´tal aortic hiatus the opening in the diaphragm through which the aorta and thoracic duct pass. periods. Dawson's Desktop gives online fans a direct link to the lead character, Dawson Leery Dawson Wade Leery is the fictional lead character on an American primetime television drama called "Dawson's Creek". The character is played by American actor James van der Beek. , through his fictional computer desktop, and the applications within. This revealing window into "Dawson's Creek," as seen through the eyes of Dawson Leery, is an innovative approach to the partnership of online and televised entertainment. "The Web site gives us the ability to extend our creative process in a new way and further expand and explore Dawson's character," says Paul Stupin, Executive Producer of "Dawson's Creek." "It's a way to get inside Dawson's head...and we think it will be a real treat for our fans." By exploring the various computer desktop applications, in-depth character development and storylines will be revealed. Features will include insight into the private lives of principal or secondary characters and the introduction of new characters. Plots that begin online will payoff on-ar and tangent tangent, in mathematics. 1 In geometry, the tangent to a circle or sphere is a straight line that intersects the circle or sphere in one and only one point. or unresolved Not completed; not finished; not linked together. See resolve. on-air themes will be addressed on the Web. "Dawson's Desktop answers consumer demand for rich entertainment on the Internet," states Andrew Schneider Andrew Schneider is an Emmy Award-winning American screenwriter and television producer, whose credits include writing for The Sopranos, Northern Exposure, and Alien Nation. He frequently co-writes episodes with his wife, Diane Frolov. , director of marketing at Columbia TriStar Interactive. "An audience flow loop is created between the television show and the site to create one integrated experience; always complementing and driving viewership view·er·ship n. The people who watch a television program or motion picture: a largely male viewership. to the show while offering engaging interactive content online. Dawson's Desktop takes a step forward in programming across different media." Having that kind of access is especially appealing to the "Dawson's Creek" audience, which is very focused on the details and the day-to-day thoughts, influences, relationships and trappings that make the characters come alive. "From a marketing and advertising perspective, the Desktop is a new playing field that opens up a range of unique sponsorship and product placement opportunities" states Audrey Marco, director, marketing alliances at CTI. "The Dep sponsorship is an excellent example of how a popular brand can be integrated into the world of Dawson where fans can learn more about these products through the Desktop experience." As the "Presenting Sponsor," Dep will enjoy the unique branding and product integration that the Desktop offers including a Dep beauty shop in virtual Capeside. Fans can also send electronic postcards where users can create hairstyles using Dep products. Other marketing partners will be able to take advantage of the innovative environment that the Desktop supports. Site Highlights: VIRTUAL DAWSON The site has a real-time component with daily updates between on-air episodes and provides new content throughout the week. When users sign on, they can witness Dawson working on the computer. This may show up as an instant message, or an ongoing chat with Dawson as a participant. Users may even see him creating a word document. WEB BROWSER The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example, www.computerlanguage.com, and the home page of that site is downloaded to you. Fans can browse through Dawson's favorite bookmarked Web sites. The particular sites that he's visited may play an important part in the online or on-air story. E-MAIL e-mail: see electronic mail. in full electronic mail Messages and other data exchanged between individuals using computers in a network. Discover the relationships that Dawson has with his friends, family and others through his e-mail correspondences. Users will have the ability to participate by sending Dawson e-mail of their own and watching it appear in his inbox. E-mail will be a central utility to tell an online story. CHAT Dawson regularly chats with his friends, both from the show and friends that he's made exclusively online. It's easy to hide behind the anonymity of chat, so all might not be as it seems in the chat room. Users will be welcomed with a pre-programmed dialog unfolding as if happening in real-time. This will help create a topic thread topic thread - [Usenet, GEnie, CompuServe] A more or less continuous chain of postings on a single topic. To "follow a thread" is to read a series of Usenet postings sharing a common subject or (more correctly) which are connected by Reference headers. that users can then carry into a traditional chat environment. DAWSON'S JOURNAL As a savvy producer living in the 90's, Dawson uses his computer as a multimedia diary. He often includes video and audio clips of events that he feels a close connection to. Users can get deeper insight into Dawson through this first-person experience. About Dawson's Creek Kevin Williamson
ABOUT COLUMBIA TRISTAR INTERACTIVE Columbia TriStar Interactive is a leading producer and distributor of compelling online entertainment experiences based on original content and Sony Pictures Entertainment branded properties. CTI's content is distinguished by its innovative design, message and technology as well as its broad based consumer appeal. |
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