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Columbia Sportswear is Blanketing the Slopes During ESPN's Winter X Games VIII.


Business & Sports Editors

PORTLAND, Ore.--(BUSINESS WIRE)--Jan. 22, 2004

International outdoor apparel and footwear leader Columbia Sportswear Columbia Sportswear Company NASDAQ: COLM is a United States company that manufactures and distributes outerwear and sportswear. Founded in 1938 by the late Paul Lamfrom, father of present chairperson Gert Boyle, the company is headquartered in Portland, Oregon.  Company (Nasdaq:COLM COLM Column
COLM Colorado National Monument (US National Park Service)
COLM Committee On Lay Ministry
) is outfitting the slopes of Aspen, Colorado in style as the official apparel supplier to ESPN's Winter X Games VIII The 8th X Games were held in Philadelphia in 15 August - 19 August 2002. The events included Moto X (Big Air, Step Up and Freestyle), Skateboarding (Park, Vert Best Trick, Vert Doubles, Vert, Street and Street Best Trick), BMX (Park, Flatland, Vert, Dirt and Downhill), Wakeboarding (Men . The event will take place at the Aspen/Snowmass Resort on January 24-27, 2004 and will be telecast live on both ESPN ESPN Entertainment and Sports Programming Network  and ABC ABC
 in full American Broadcasting Co.

Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928.
 Sports.

As the official apparel supplier, Columbia is providing ESPN's on-air talent as well as VIP executives, production and staging personnel with select pieces from its Titanium(TM) outerwear and Convert(R) snowboarding collections. Highlighted items include Columbia's Titanium Ice Dragon(TM) Parka and Icefield(TM) Parka for men as well as the women's Titanium Nieve(TM) Parka. Convert's performance layering apparel highlights include the Ruby Sue(TM) Hoody Hood´y   

n. 1. (Zool.) The hooded crow; also, in Scotland, the hooded gull.
 and Pant.

"We're excited to return as the Winter X Games X Games Sports medicine The official Olympics of 'extreme sports' sponsored by ESPN, held annually during the summer. See Extreme sports.  official apparel supplier for the third year," said Michael DeCesaro, Columbia Sportswear's Promotions Manager. "The world-renowned competition is an ideal fit with our Company's outdoor philosophy and provides the perfect venue to showcase the functionality and durability of our outerwear collections."

In addition, Columbia Sportswear sponsored athletes, Americans Reggie and Zach Crist, are defending their continued success in the International Skier X event. Reggie returns as the 2003 silver medalist and the 2002 gold medalist in the Skier X event. Also, younger brother Zach clinched the gold in the Skier X event at the 2001 Winter X Games in Mount Snow, Vermont.

The eighth annual winter action sports competition features the talents of more than 250 athletes from across the globe competing for medals and prize money in the following sports: Moto X, Ski, Snowboard and Snowmobile. For more information on the Winter X Games VIII, please visit their website at www.expn.com or www.espneventmedia.com (media only).

About Columbia Sportswear

Founded in 1938 in Portland, Oregon, Columbia Sportswear Company is a global leader in the design, sourcing, marketing and distribution of active outdoor apparel and footwear. As one of the largest outerwear brands in the world and the leading seller of skiwear ski·wear  
n.
Clothing appropriate for various types of skiing.
 in the United States, the Company has developed an international reputation for quality, performance, functionality and value. To learn more about Columbia Sportswear please visit the Company's web site at www.columbia.com. To learn more about Convert, please visit www.convertboardwear.com.
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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 22, 2004
Words:393
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