Columbia Sportswear Signs License Agreement With Terramar Sports Worldwide Ltd.Business/Sports Editors PORTLAND, Ore.--(BUSINESS WIRE)--Dec. 14, 2000 Agreement Will Add Thermal Underwear and Other Primary Layering Pieces to Outdoor Apparel Leader's Extensive Product Line To further advance the large appeal of its brand, Columbia Sportswear Columbia Sportswear Company NASDAQ: COLM is a United States company that manufactures and distributes outerwear and sportswear. Founded in 1938 by the late Paul Lamfrom, father of present chairperson Gert Boyle, the company is headquartered in Portland, Oregon. Company(R) (Nasdaq:COLM COLM Column COLM Colorado National Monument (US National Park Service) COLM Committee On Lay Ministry ) today announced it has entered into a license agreement with Terramar Sports Worldwide Ltd. to design, manufacture and market thermal tops, bottoms and accessories for men, women and children. The extensive collection of underwear and primary layering pieces will be available in stores in fall 2002. Columbia estimates that the relevant underwear and primary layering market in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. is approximately $438.5 million at retail. "High quality primary layers are a critical component of outdoor apparel, and consumers are now looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. ways to enhance and improve their options," said Tim Boyle Tim Boyle (born January 28, 1984) is an Australian rules football player, playing forward with the Hawthorn Hawks of the Australian Football League. His career has been plagued by injuries. , Columbia's President and Chief Executive Officer. "Terramar has developed one of the most comprehensive collections of primary layering garments on the market, which is a natural extension of our product line. We are very excited about the opportunity to work with them." Columbia opted to pursue a license agreement rather than manufacture the thermal underwear in-house. "While thermal underwear and other layering pieces complement our current collection of outdoor apparel, production of these items doesn't necessarily fit into Columbia's manufacturing competency COMPETENCY, evidence. The legal fitness or ability of a witness to be heard on the trial of a cause. This term is also applied to written or other evidence which may be legally given on such trial, as, depositions, letters, account-books, and the like. 2. ," Boyle said. "Terramar has an impressive reputation for producing high-quality products, so to help ensure our success in this category, we chose to team up with a known industry expert." Terramar's Columbia Sportswear collection will include a comprehensive group of thermal undergarments, all designed with technical features to help meet the needs of the outdoor enthusiast A person who enjoys using computers and electronic equipment. Enthusiasts like technology and are willing to learn more of the ins and outs of a product than the average consumer, who just wants to use it. An enthusiast is more like a "prosumer." See consumer and prosumer. . The collection will include a variety of thermal tops, bottoms and accessories. "This agreement is a wonderful and dynamic opportunity for Terramar to join forces with Columbia, one of the most recognized and respected brand names in the outdoor industry," said Russ Pitman, Terramar's Vice President of Sales. New York-based Terramar is one of the top leaders in the primary layering business, and was the first to introduce knitted silk underwear in the U.S. Founded in 1938 in Portland, Ore., Columbia Sportswear Company(R) is a global leader in the design, manufacture, marketing and distribution of active outdoor apparel and footwear Footwear consists of garments worn on the feet. It is worn for a variety of reasons, including protection against the environment, hygiene and adornment. Usually, socks and other hosiery are worn between the feet and the footwear, except for sandals and flip flops (thongs). . As one of the largest outerwear manufacturers in the world and the leading seller of skiwear ski·wear n. Clothing appropriate for various types of skiing. in the United States, the Company has developed an international reputation by expanding its product line, emphasizing quality, performance, functionality and value. To learn more about Columbia Sportswear, please visit the Company's Web site at www.columbia.com. The Beanstalk Group, Columbia Sportswear's New York-headquartered trademark licensing agency of record, assisted in this transaction. |
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