Columbia Sportswear Recognized for Excellence by Consumer Magazine; Consumers Digest Magazine Rates Two of the Company's Popular Outerwear Pieces as a ``Best Buy''.Business Editors PORTLAND, Ore.--(BUSINESS WIRE)--Oct. 5, 2000 Columbia Sportswear Columbia Sportswear Company NASDAQ: COLM is a United States company that manufactures and distributes outerwear and sportswear. Founded in 1938 by the late Paul Lamfrom, father of present chairperson Gert Boyle, the company is headquartered in Portland, Oregon. Company(R) (Nasdaq:COLM COLM Column COLM Colorado National Monument (US National Park Service) COLM Committee On Lay Ministry ), a global leader in the active outdoor apparel and footwear industry, received recognition from Consumers Digest Consumers Digest is an American for-profit magazine that allows companies to use its reviews for marketing purposes. The magazine awards its Consumers Digest Best Buy seal to products its staff judges to be of the best quality for the most reasonable price. Magazine for providing excellent value in the marketplace. The October 2000 issue of Consumers Digest rates Columbia's Bugaboo Parka(R) and Avery Peak Jacket(TM) as a "Best Buy" in the category of winter outerwear. "We are thrilled with this recognition," said Doug Prentice, Columbia's general manager of outerwear merchandising. "We constantly strive to provide consumers with superior products, and the elements of quality, function and value are key components of our design philosophy." The Bugaboo Parka, one of Columbia's signature outerwear pieces, was introduced in 1986 and is the best-selling best·sell·er also best seller n. A product, such as a book, that is among those sold in the largest numbers. best jacket in ski apparel history. Columbia revolutionized the ski apparel industry by using the Bugaboo to introduce skiers to Columbia's Interchange System(R), which features a weatherproof outershell and a warm, zip-out liner that can be worn together or separately. Often the liner is reversible reversible, adj capable of going through a series of changes in either direction, forward or backward (e.g., reversible chemical reaction). reversible hydrocolloid, n See hydrocolloid, reversible. so consumers get three and sometimes four jackets for the price of one. The Avery Peak Jacket features Columbia's exclusive Omni-Tech(TM) waterproof/breathable technology and Radial Sleeves(TM) for maximum mobility. The jacket is lightweight and packable. Both jackets are featured in Columbia's fall/winter 2000 line and are currently available in retail stores. Founded in 1938 in Portland, Oregon, Columbia Sportswear Company is a global leader in the design, manufacture, marketing and distribution of active outdoor apparel and footwear. As one of the largest outerwear manufacturers in the world and the leading seller of skiwear ski·wear n. Clothing appropriate for various types of skiing. in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , the Company has developed an international reputation by expanding its product line, emphasizing quality, performance, functionality and value. To learn more about Columbia Sportswear, please visit the Company's Web site at www.columbia.com. |
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